三维动画技术在影视广告创作中的应用与研究——以转转为例

广东东软学院本科生毕业设计（论文）AbstractWith the development of digital technology,the application of 3Danimation technology is expanding.3D animation has a personalized meansof expression,which is different from the traditional shooting methods andhas a wider creative space.Therefore,in the field of film and televisionadvertising,3D animation technology has become the best choice to improvethe creative expression of advertising.Based on this,combined with thebasic meaning and content of 3D animation technology,this paper analyzesthe development trend of 3D animation technology in film and televisionadvertising and its impact on the creation of film and television advertising,through the use of 3D animation technology to create a series of transferredfilm and television advertising works for research.In this study,3D animation technology is used to create transferred filmand television advertisements.Through vivid and vivid animation,theprocess of recycling,identification and secondary transaction of transferredsecond-hand transaction platform is displayed,so as to improve theaudience's brand awareness of transferred second-hand transaction andarouse people's thinking on the regeneration value and significance of idlegoods.Key words:3D animation technology Video advertising A literary creationDevelopment Turn around