三维动画在科普向的创新应用与研研究

广东东软学院本科毕业设计（论文）Abstract3D motion graphic design is an emerging form of three-dimensionalanimation expression in recent years,unlike traditional frame-by-frameanimation or traditional three-dimensional animation,it usually does notfocus on storytelling,but is used to convey information and express visualeffects.Dynamic graphics fuses graphic design,animation design and filmlanguage,its expression forms are rich and diverse,with strong inclusiveness,always with various forms of expression and art style mix and match,so thatit is widely used in the field of new media,such as e-commerce webpackaging,promotional videos,film and television variety show titles,filmand television game UI/HUD design,product packaging advertisinganimation,APP/angle/motion effects,TV column title packaging,openingvideo,3D image light show,virtual installation art,etc.Today's science fiction animation is gradually not valued,and thequality and quality is declining year by year.The market is filled with allkinds of crude and outdated style science fiction animation,which is difficultto be viewed continuously.The author saw the possibilities,and decided totry to mix the two experiments to see if new effects would emerge,and triedto use cartoon style rendering to remove the cheap three-dimensional sense,and then put the research into practice to create a cartoon rendered sciencepopular animation short film about the human landing on the moon.Keywords:Motion graphic design,Science fiction animation,Cartoonrendering