三维动态图形设计在手机产品影视广告中的应用

广东东软学院本科生毕业设计（论文）Abstract3D motion graphic design is a popular form of 3D animation in recentyears,which is different from the traditional animation.It usually does nottake plot narrative as the main purpose,but focuses on conveyinginformation or displaying visual effects.It emphasizes the design sense ofthe picture,the movement of the elements,the fluency of the transition andthe coordination of the music rhythm.These characteristics make it widelyused in the field of new media,such as product advertising video,enterprisepromotional film,TV series title,interface UI motion design,TV programtitle and packaging,etc.One of the most attractive is its application in thefilm and advertising of mobile phone products.Today's mobile phone product film and advertising style is diverse,notonly with the function of product display,many excellent film screenproduction is very sophisticated,through the carefully designed visual effectto deepen the characteristics of the product,both artistic.The birth of moreand more excellent works constantly enriches the expression of 3D motiongraphic design in this field.However,few people study the creativeprinciples and essentials,which shows that the theoretical research of 3Dmotion graphic design has lagged behind the practice.Therefore,the authorwants to try to study its application in the film and advertising of mobilephone products,sort out the development process of the two,and study theform,creation principle and principle of 3D motion graphic design andexpression of mobile phone products,and then apply the research to practicefor OPPO Reno2 mobile creates a series of mobile advertising films.Through practice,the author will further deepen the understanding of 3Dmotion graphic design,and consolidate and improve his creative skills.Keywords:Motion graphic design,3D animation,Mobile phoneadvertising