地方年俗与文化创新研究——以广州年俗为例

广东东软学院本科毕业设计（论文）AbstractChina is a multinational country with a vast territory and a long historyof civilization."Chinese New Year",the most important festival for Chinesedescendants,symbolizes happy reunion.Under the influence of culture andhistorical development background,each place and each nationality hasgradually formed its own unique local custom culture.Taking guangzhouannual custom as an example,this paper explores the cultural value and thenecessity of inheritance of traditional annual custom culture by exploringlocal annual custom and cultural innovation,so as to make traditional annualcustom rejuvenate in the form of cultural innovation.Based on the spiritual connotation of Chinese annual custom culture,this paper discusses the annual custom culture under the regional difference,the demand and visual form of cultural innovation of local annual custom.The paper analyzes the background,form and cultural innovation cases ofthe development of guangzhou custom culture,and finally presents thedesign results.Key words:Traditional culture local custom culture innovation