地方性文化创意元素的提炼与应用研究—以“广州塔”为例

广东东软学院本科毕业设计〔论文)AbstractThe huge economic benefits brought by the vigorous development ofcultural and creative industries have also become a new goal for thedevelopment of countries and cities around the world.More and moreconsumers pay attention to the regional cultural and creative products.Inaddition to the functions of the products,the cultural and creativeproducts with the local characteristic culture as the spiritual core not onlypropagate the local characteristic culture,but also bring new economicmodels to the local areas,establish the city image,and meet the spiritualneeds of people.Guangzhou tower,a new landmark building inGuangzhou,is one of the eight new sceneries of Yangcheng.It shouldersthe historical mission of conveying the transformation of Guangzhou to amodern and international city to the world,and introduces the new face ofGuangzhou through Guangzhou tower as the carrier.In recent years,although the cultural and creative market continues to develop,thedomestic cultural and creative products are relatively lack of creativeperformance,resulting in cultural and creative goods are very similar andunable to highlight the local cultural characteristics.Based on thisbackground,this paper studies the integration of cultural and creativeproducts into local cultural elements,and takes Guangzhou tower as anexample for design practice.Key words:cultural creative products local culture Canton Tower