高档汽车购买决策分析

AbstractIn the previous studies on the influencing factors of the purchase decisions ofhigh-grade and premium cars,most researchers focus on the price,appearance,performance and other aspects of high-end cars.Or take "Internet +as thebackground,analyze the way consumers obtain information and the influencingfactors of purchase channels.As the rapid development of various forms of economic"sharing",consumers will buy domestic high-end high-end cars.Consumers may nolonger only pay attention to their own needs and the intermediate factors betweentheir use,but also consider the impact on the social environment,so as to change theconsumer demand of the family value of high-end high-end cars.Moreover,this studyalso found that in the context of sharing economy,family car use is an importantfactor for consumers to consider when purchasing family cars.Based on the researchresults,this paper provides feasible suggestions for government departments toformulate policies,and provides a basis for optimizing the design of public policies inline with China's national conditions,guiding consumers to use the sharing economy,and improving travel conditions.Provide suggestions for domestic automobilemanufacturers to innovate and improve their products,and provide reference fordeveloping marketing strategies to meet consumer expectations.Key words:premium car;purchasing behavior;decision-making;consumer;sharingeconomy