贵州茅台投资价值分析

贵州财经大学商务学院本科毕业设计（论文）Investment value analysis of Guizhou MoutaiMajor:Student ID:Student:Instructor:Abstract:This paper stands from the perspective of investors,and takes Guizhou Moutaias the main research object of this paper,so as to carry out a qualitative and quantitativeanalysis.This paper first,by analyzing the company's financial indicators,Mainly to clarifythe advantages of the company itself,Let investors have a more comprehensive understandingand understanding of the company,Judging from the analysis of the financial indicators,Moutai liquor company's indicators are relatively good,Less financial risk,Good profitability,With a long-term investment value,Although there is a disadvantage in return on equity,Butcompared with the same industry,it is already at a higher level,besides,Moutai liquorcompany also has some deficiencies in the utilization rate of funds,More adequate utilizationand arrangement of the funds is required,Later,SWTO explains the advantages,disadvantages and opportunities.Through the analysis of the K-chart and relative value ofMoutai,it can be seen that Moutai may have a downward trend in the short term.Combinedwith the price-to-book ratio and price-earnings ratio in previous years,the long-termdevelopment prospects of Moutai are still good.Generally speaking,Moutai Company has acertain investment value.Key words:investment value;financial capability analysis;SWTO;K line chart;price-to-book ratio