慈善组织公信力的危机与构建——以中国红十字会为分析对象

慈善组织公信力的危机与构建以中国红十字会为分析对象雷真胜(淮阴师范学院公共管理学院，江苏淮安223001)摘要：慈善事业是我国社会保障体系的重要补充，随着近几年政府对慈善事业支持力度的加大，公民慈善意识的逐渐提高，我国的慈善事业取得了迅速的发展，慈善组织在社会发展中的作用日益凸显。公信力作为慈善组织不断发展的基础，直接影响着社会公众的参与程度，也反映出公众对慈善组织的满意度和评价水平。然而，近年来随着新媒体的发展和广泛传播，曝光出一系列慈善负面事件，从轰动一时的“郭美美事件”到新冠肺炎疫情募捐中的种种负面新闻，引起公众的广泛关注。公众对慈善组织产生较大的质疑，致使慈善组织公信力下降，严重制约慈善组织的健康持续发展。全面准确把握影响慈善组织公信力的主要因素，着力提升慈善组织公信力势在必行。本文在查阅慈善组织公信力研究相关文献的基础上，运用文献分析法、案例分析法等研究方法，以红十字会事件作为案例对象，来探讨慈善组织的公信力问题及其构建策略，以此充实相关领域研究成果，寻找提高慈善组织公信力的有效途径，推动中国慈善事业的健康持久进步。关键词：慈善组织；公信力危机：中国红十字会The Crisis and Construction of the Public Trust of Charity Organizations-Taking the Red Cross Society of China as the analysis objectLei Zhensheng(School of Public Management,Huaiyin Normal University,Jiangsu,Huai'an 223001)Abstract Charity is an important supplement to China's social security system.With theincreasing government support for charity in recent years and the gradual improvement ofcitizens'awareness of charity,China's charity industry has achieved rapid development,and therole of charitable organizations in social development is becoming increasingly prominent.Asthe foundation for the continuous development of charitable organizations,credibility directlyaffects the level of public participation and reflects the satisfaction and evaluation level of thepublic towards charitable organizations.However,in recent years,with the development andwide spread of new media,a series of charity negative events have been exposed,from thesensational "Guo Meimei Event"to various negative news in the fundraising of the COVID-19,which has aroused widespread public concern.The public has raised significant doubts aboutcharitable organizations,leading to a decline in their credibility and severely restricting theirhealthy and sustainable development.It is imperative to comprehensively and accurately graspthe main factors that affect the credibility of charitable organizations and focus on improvingtheir credibility.On the basis of reviewing relevant literature on the credibility of charitable organizations,this article uses research methods such as literature analysis and case analysis to explore thecredibility issues and construction strategies of charitable organizations,using the Red Crossincident as a case study.This enriches research results in related fields,seeks effective ways toimprove the credibility of charitable organizations,and promotes the healthy and sustainableprogress of China's charitable cause.Keywords:charity organization,credibility crisis,China Red Cross.目录一、问题提出：愈益严重的慈普组织公信力危机3二、慈普组织公信力的内涵与功能.….4(一)慈善组织公信力的内涵….4(二)慈善组织公信力的功能三、慈普组织公信力危机的现实表现与形成机理5(一)慈善组织公信力危机的现实表现6(二)慈善组织公信力危机的形成机理.7四、中国红十字会的公信力危机与应对.….8(一)中国红十字会面临的公信力危机及其原因(二)中国红十字会化解公信力危机的措施五、加强慈善组织公信力的路径选择….10(一)推动专业化发展提升慈善组织能力..10(二)加强信息公开搭建慈善沟通平台….10（三)发挥媒体作用树立慈善组织良好形象…10(四)强化社会监督建立慈普监管体系..11(五)推动制度建设完善慈善相关法律法规.11参考文献.13致谢..143一、问题提出：愈益严重的慈善组织公信力危机慈善组织公信力的危机与构建是一个重要的议题，它直接影响慈善组织能否得到公众的认可和信赖。只有那些拥有良好信用力的慈善组织才有可能赢得公众的普遍信任并获取他们的支持，这有助于推动贫困救助和社会救灾等工作的实施，进而助力慈善事业的长足进步。红十字会是我国从事人道主义工作的非营利性社会救助团体，①经常