2021-2023年网络流行语的传播机制及社会影响研究

网络流行语的传播机制及社会影响研究目录摘要Abstract…1绪论.…1.1研究背景1.2研究目的和意义1.2.1研究目的1.2.2研究意义22网络流行语概述0.22.1起源.22.2定义332021-2023年网络流行语的分析。33.1收集和整理网络流行语样本.…。33.1.1《语言文字周报》2021-2023.….33.1.2“汉语盘点”2021-2023…43.1.3《咬文嚼字》20212023年年度十大流行语.…43.1.4“字媒体”2021、2022、2023年度流行语T0P100.43.22021-2023年网络流行语的分类及特征…43.2.1网络流行语的分类…3.2.22021-2023年网络流行语的特征…7网络流行语的传播机制分析。84.1流行驱动力….84.1.1内容层面：可大规模复制的“模因”符号.84.1.2交往层面：基于人际网络下的互动狂欢.94.1.3心理归因：情感宣泄方式…..104.1.4商业层面：商家的谋利策略…104.2病毒式的传播模式….114.3传播渠道124.3.1定向领域中的传播.124.3.2大众社交平台中的传播.134.3.3线下人际交流中传播。145社会影响及管理策略155.1社会影响…155.11积极影响.155.1.2消极影响…...............................-165.2管理策略…175.2.1政府：颁布相关法律法规.175.2.2媒体：增强社会责任意识…175.2.3网民：提升自身网络言语素养..186结语…18参考文献.….20网络流行语的传播机制及社会影响研究摘要：随着互联网的快速进步，从在线教育到电子商务，网络技术已成为日常生活不可或缺的一部分。语言，作为人们基本的沟通工具，其使用方式和习惯在互联网的催化下生成了新的产物一一网络流行语。本文先采用文献粽述法，系统整理和分析了先行研究中关于网络流行语的定义及其传播机制的研究。进一步明确了网络流行语的概念，并从语言经济性、创新性和传播力三个维度详细描述了其主要特点。本文选取了2021至2023年间主要在社交平台上广泛流行的一百个网络流行语作为分析样本，以探索其时新性和社会反响。利用案例分析法和数据可视化技术，深入探讨选定的网络流行语的主要特征和使用背景。此外，本文从文化、社会及技术三个维度分析了网络流行语的流行动因、传播模式和主要传播渠道。研究发现，网络流行语的迅速传播主要源于社交蝶体的广泛接受和用户的动态互动，这些平台提供了即时且广泛的信息共享环境。最后，本文详细讨论了网络流行语对社会沟通、文化认同和价值观的影响，并提出了针对其潜在负面效果的具体管理策略，旨在指导未来的网络治理实践。关键词：网络流行语：传播机制：社会影响：策略Study on the transmission mechanism and social influence of networkbuzzwords from 2021 to 2023Abstract:With the rapid progress of the Internet,from online education to e-commerce,networktechnology has become an indispensable part of daily life.Language,as people's basic communicationtool,its usage and habits are catalyzed by the Internet to generate a new product-Internet buzzwords.This paper first adopts the literature review method to systematically organize and analyze the studies onthe definition of Internet buzzwords and their dissemination mechanism in the prior studies.It furtherclarifies the concept of network buzzwords and describes its main features in detail from three dimensions:linguistic economy,innovativeness and spreading power.In this paper,one hundred Internet buzzwordsthat were widely popular mainly on social platforms between 2021 and 2023 were selected as analysissamples to explore their topicality and social repercussions.Case study methodology and datavisualization techniques are used to explore in depth the main features and usage context of the selectedInternet buzzwords.In addition,the paper analyzes the popularity motivation,dissemination mode andmain dissemination channels of Internet buzzwords from three dimensions:cultural,social andtechnological.It is found that the rapid spread of Internet buzzwords mainly stems from the wideacceptance of social media and the dynamic interaction of users,and these platforms provide animmediate and extensive information sharing environment.Finally,the paper discusses in detail theimpact of Internet buzzwords on social communication,cultural identity and values,and proposes specificmanagement strategies to address their potential negative effects,with the aim of guiding future Internetgovernance practices.Key words:Internet buzzwords;communication mechani