乡村振兴背景下“村超”赋能榕江县旅游业发展路径研究

目录摘要………………Abstract…………11绪论……31.1研究背景……31.2研究意义……………31.3国内外研究现状………41.3.1国内研究现状…41.3.2国外研究现状61.3.3研究现状评述.11.4研究方法……71.4.1文献研究法.11.4.2田野调查法…71.5相关概念界定和理论基础…81.5.1相关概念界定……81.52理论基础……………82榕江县依托“村超”赋能旅游业发展的现状、具体做法及成效92.1榕江县依托“村超”赋能旅游业发展的现状……………………92.1.1榕江县基本情况……92.1.2榕江县“村超”和旅游业基本情况……1022榕江县依托“村超”赋能旅游业发展的具体做法102.2.1历史沉淀传递健康精神…102.2.2农家腊味助阵乡风体验……102.2.3全媒体助推赛事传媒102.2.4文体旅搭建融合舞台…112.3榕江县依托“村超”赋能旅游业发展取得的成效112.3.1提升榕江“村超”知名度……112.3.2增加旅游服务业经济效益2.3.3推动民风民俗的宣传113乡村振兴背景下榕江县依托“村超”赋能旅游业发展的困境123.1基础设施与配套服务存在短板…………23.2专业人才匮乏…133.3产业融合与产品开发薄弱133.4缺乏常态化运营机制…………144乡村振兴背景下榕江县依托“村超”赋能旅游业发展困境的原因分析…144.1基础设施建设、规划不完善…144.2人才外流和引进双重压力………154.3缺乏统一规划和市场调研…154.4季节性限制导致淡旺季分化…55乡村振兴背景下榕江县依托“村超”赋能旅游业的发展路径165.1加强基础设施建设，补齐配套服务短板…1652完善人才引进政策，打造人才培养体系……………165.3深化文体旅产业融合，加强旅游产品创新…165.4加强淡季营销引流，建立长效运营机制…17结语……17参考文献…18附录…21致谢…23乡村振兴背景下“村超”赋能榕江县旅游业发展路径研究摘要：在乡村振兴背景下，产业融合是一个大趋势，榕江“村超”发展是偶然也是必然，其对榕江县旅游业的赋能作用还在继续凸显，在后续的发展工作中，需要注重解决“村超”赋能榕江县旅游业发展过程中存在的一系列问题。在乡村振兴背景下，破解“村超”赋能榕江县旅游业发展的困境，针对性提出可持续性的发展路径，一定程度上为榕江县旅游业发展和实现乡村振兴莫定了坚实基础。具体而言，一是通过搜集相关文献和政府部门发布的官方数据，并对搜集到的的数据、文献进行综合整理和分析，得出“村超”赋能榕江县旅游业发展过程中主要存在基础设施与配套服务、专业人才、产业融合和产品开发不足、缺乏长期可持续吸引力的问题。二是结合“村超”赋能榕江县旅游业发展过程中存在的现实问题分析其具体原因，三是探索具有一定可行性的发展路径，加强基础设施建设，补齐配套服务短板：完善人才引进政策，打造人才培养体系：深化文体旅产业融合，加强旅游产品创新：加强淡季营销引流，建立长效运营机制，为“村超”赋能榕江县旅游业发展以及榕江县全面乡村振兴提供参考。关键词：乡村振兴：“村超”：乡村旅游Research on the Development Path of Empowering RongjiangCounty's Tourism Industry by the "Village Super League"under theBackground of Rural RevitalizationAbstract:In the context of rural revitalization,industrial integration is a major trend,and thedevelopment of "village supermarkets"in Rongjiang is both accidental and inevitable.Its empoweringeffect on the tourism industry in Rongjiang County is still prominent.In the subsequent development work,it is necessary to pay attention to solving a series of problems in the process of "village supermarkets"empowering the tourism industry in Rongjiang County.In the context of rural revitalization,solving thedilemma of empowering the development of tourism industry in Rongjiang County through"village super"and proposing targeted and sustainable development paths have laid a solid foundation for the developmentof tourism industry and the realization of rural revitalization in Rongjiang County to a certain extent.Specifically,firstly,by collecting relevant literature and official data released by govemment departments,and comprehensively organizing and analyzing the collected data and literature,it is found that the mainproblems in the process of empowering the tourism industry development in Rongjiang County with1"village supermarkets"are insufficient infrastructure and supporting services,professional talents,industrial integration and product development,and lack of long-term sustainable attractiveness.Thesecond is to analyze the specific reasons for the practical problems that exist in the process ofempoweringthe tourism industry in Rongjiang County with "village supermarkets".The third is to explore feasibledevelopment paths,strengthen