万达电影股份有限公司盈利能力分析

万达电影股份有限公司营运能力分析摘要在市场经济中企业是市场主体，其追求的是最大限度地获取经济利润，以谋求企业更好的发展。本文主要对目前我国中小企业存在的问题进行了分析和探讨，并提出相关建议。前些年在我们国家加入世贸组织之后，竞争环境变得更加激烈和复杂了，而提高企业的核心竞争力则成为了当前最重要的课题之一。因此，如何增强企业的综合竞争能力已迫在眉睫。其中，营运能力作为企业实现目标的依据，对营运能力分析体系的研究自然具有十分重要意义。随着我国文化传播事业的不断发展，一些大型影视公司的规模也在不断扩大，以获取更多的发展途径。在促进整个影视行业专业化水平提升的过程当中，也开始进军其他的行业和领域，实现股东利润的最大化，呈现出多元化经营的发展态势。从客观的角度来说，每个行业都有着自身的特点，因此在营运能力方面不能一概而论，在多元化发展的同时，虽然获得了利润效率，但是也会增大企业在财务方面的风险。对于影视公司而言，在多元化的经营过程当中，如何加强营运能力成为了现在最需要思考的问题。万达电影股份有限公司“营运能力分析未受到管理层的重视，在企业营运能力分析体系建设方面也存在着一些问题，文章主要以万达电影股份有限公司为例，就企业营运能力分析涵义、功能、内容等作了简要说明，较深入地思考了万达电影股份有限公司在营运能力分析体系构建方面存在的问题，并针对问题提出了相应对策。关键词：营运能力，万达影院，衡量指标，问题，对策①万达电影股份有限公司，本文以下简称万达电影。AbstractWith the continuous advancement of China's reform and opening up,theplanned economy has transitioned to a market economy,in which enterprises are themain body of the market,and their pursuit is to maximize economic profits.Therefore,the internal control system of enterprises is particularly important.Thispaper mainly analyzes and discusses the current problems existing in China's smalland medium-sized enterprises,and puts forward suggestions for strengthening theinternal control construction of small and medium-sized enterprises in China.For along time,the enterprise financial analysis index system is an important resource inthe enterprise information university,which provides data for enterprisedecision-makers to conduct financial analysis,make scientific decisions,grasp thecorrect direction of enterprise development,and maximize the economic benefits ofthe goal of supporting and guaranteeing.After China's accession to the WTO,enterprises are facing a more fierce competitive environment,and improving the corecompetitiveness of enterprises has become one of the most important issues atpresent.Therefore,how to enhance the comprehensive competitiveness ofenterprisesis imminent.Among them,the operational capacity as the basis for the enterprise toachieve the goal,the study of the operational capability analysis system is naturallyof great significance.With the continuous development of China's cultural communication industry,the scale of some large film and television companies is also expanding,in theprocess of promoting the professional level of the entire film and television industry,it has also begun to enter other industries and fields,to maximize the profits ofshareholders,showing a development trend of diversified operations.From anobjective point of view,each industry has its own characteristics,so in terms ofoperational capabilities can not be generalized,in the diversification of developmentat the same time,although to obtain profit efficiency,but also will increase the risk ofenterprises in the financial aspects.For film and television companies,in the processof diversified operations,how to strengthen operational capabilities has become aproblem that needs to be considered.Wanda Film Co.,Ltd.operating capacity analysis has not received due attention,there are also some problems in the construction of the enterp