浅析格萨尔王城旅游发展促进研究

浅析格萨尔王城旅游发展促进研究摘要发展文旅产业是民族地区脱贫攻坚、实现乡村振兴的重要途径之一。在四川康北藏区，由于自然生态环境限制，文旅产业在地区经济社会发展格局中占有比在传统地区更高的地位。格萨尔王城正是在此背景下由多方力量共同培育的一项重大扶贫产业项目。本文通过长期实地考察调研，结合国内外典型理论研究，系统分析了格萨尔王城在文化与扶贫产业相互融合、相互促进方面的成果与经验、困难与不足、机会与挑战。进而对照分析典型案例的成功经验，提出“文化产业化”与“产业文化化”的发展路径，并从文化叙事、营销主题、产业支撑、业态内容、空间突破、利益机制、中长期发展策略等方面对甘孜县格萨尔王城暨百村产业基地提出可行性的建议。关键词：格萨尔王城；发展策略；文化产业；扶贫项目；项目开发1ABSTRACTThe development of the cultural tourism industry is one of the important ways toovercome poverty and realize rural revitalization in ethnic regions.In the Tibetan areaof northwest Sichuan,due to the constraints of the natural ecological environment,thecultural tourism industry occupies a higher position in the regional economic andsocial development pattern than in the traditional regions.In this context,King City ofGesar is a major poverty alleviation industry project jointly cultivated by multipleforces.With long-term field investigations,combined with domestic and foreigntypical theoretical studies,this paper systematically analyzed the achievements andexperience,difficulties and deficiencies,opportunities and challenges of King City ofGesar in the integration and mutual promotion of culture and poverty alleviationindustries.Then the paper compared and analyzed the successful experience of typicalcases,put forward the development path of "cultural industrialization"and "industrialculturalization",put forward feasible suggestions for the King City of Gesar andBaicun Industrial Base in Ganzi County in terms of cultural narrative,marketingtheme,industrial support,format content,space breakthrough,interest mechanism,medium and long-term development strategy,etc.Key words:King City of Gesar;Development strategy;Cultural industries;Poverty alleviation projects;Project development2目录摘要11.绪论51.1研究背景..51.2研究内容..。。。。。。61.3研究目的......61.4研究意义.......62.国内外研究分析.….。72.1格萨尔文化与扶贫产业研究概况72.2格萨尔文化在产业发展中的研究..82.3“文化与扶贫产业”主题相关研究2.4小结......。。。。。。。。。。。。。。。。。。。。103.研究方法113.1调查研究法.113.2比较分析法....114.文产互助：现格萨尔王城介绍与效果评述.124.1现状概况......124.1.1格萨尔史诗文化.....124.1.2甘孜县的格萨尔文化资源概况..............124.1.3甘孜县格萨尔王城扶贫基地.....…….124.2成果与经验......…….134.2.1成果：格萨尔文化与扶贫产业的良性互促发展....134.2.2经验：集体经济组织模式与飞地经济空间路径..134.3困难与不足........144.3.1困难：人才队伍与招商融资…144.3.2不足：产业内容与运营营销…….144.4机会与挑战...........154.4.1机会：交通升级与乡村振兴政策.………154.4.2挑战：周边竞争与其他风险挑战..1634.5小结...185.典型案例的经验解读..…195.1案例项目一：贵州丹寨万达小镇....195.1.1案例概况：全球最佳减贫案例......195.1.2案例项日文产互促的先进做法..............195.2典型案例二：文化遗产青神竹编..…205.2.1案例概况：从指尖长出的特色产业…205.2.2案例项目文产互促的先进做法....206.路径探索与发展建议.....216.1路径探索：文化产业化与产业文化化.216.2发展建议：叙事、营销、产业、业态、空间等........217.结语..........24参考文献...25致谢28