欢瑞世纪财务战略分析

摘要企业的成功与财务战略的制定息息相关，战略性思维在企业中扮演了十分重要的角色。企业与财务战略是密切相关的，为实现公司相关者利益最大化的目标，财务策略的制定和实施起到了指导性作用，其中投资和融资作为最基本的财务策略，是实现企业价值必不可少的决策要素。近几年来，我国经济持续增长，人们的生活水平持续提升，对物质文化的需求也日益提高。国民生产总值不断提升，居民消费能力也迅速提升。文化产业作为影视传媒产业链的主力军，财务战略能够帮助企业决策者更好地做出决策，促进企业资金良性运转。为了可以适应发展迅速的世界经济，我国大力推动社会主义文化产业。这一创举获得了明显成就，推动了市场的发展。本文选取欢瑞世纪作为研究对象，运用文献研究和案例分析法对所选案例展开研究分析，梳理了国内外企业财务战略研究理论。首先介绍企业的基本情况。其次根据分析筹资战略和投资战略提出企业现状所存在的问题，最后结合所提出的问题提出相应的建议。关键词：财务战略：筹资战略：投资战略ABSTRACTThe success of an enterprise is closely related to the formulation of financial strategy.Strategic thinking plays a very important role in the enterprise.Enterprises and financialstrategies are closely related.In order to achieve the goal of maximizing the interests ofcorporate stakeholders,the formulation and implementation of financial strategies play aguiding role,among which investment and financing,as the most basic financial strategies,areessential decision factors for realizing corporate value.In recent years,our economy continuesto grow,people's living standards continue to improve,the demand for material culture is alsoincreasing day by day.The GDP has continued to rise,and people's consumption power hasalso risen rapidly.As the main force of film and television media industry chain,financialstrategy can help enterprise decision makers to make better decisions and promote the benignoperation of enterprise funds.For the sake of adapting the rapidly developing world economy,our country promotes the socialist cultural industry vigorously.This initiative has achievedobvious achievements and promoted the development of the market.This article selects H&R Century as the research object,uses literature research and caseanalysis method to carry out research and analysis on the selected cases,and sorts out thedomestic and foreign research on corporate financial strategy theory.First,introduce the basicsituation of the enterprise.Secondly,according to the analysis of financing strategy andinvestment strategy to put forward the existing problems of the enterprise,finally combinedwith the problems put forward corresponding suggestions.Key words:Financial strategy,Investment strategy,Financing strategy目录第1章绪论441.1研究背景和研究意义1.1.1研究背景1.1.2研究意义1.2国内外研究现状1.2.1国外研究现状1.2.2国内研究现状1.3研究内容及方法31.3.1研究内容31.3.2研究方法3第2章财务战略理论概述。2.1财务战略理论…42.1.1财务战略的定义2.2.2财务战略的内容.….42.1.3财务战略的分类…第3章财务战略现状分析.…-.----------------------------------------63.1欢瑞世纪基本介绍.63.2筹资环境.…73.3筹资战略.73.4投资结构….93.5投资效率…10第4章欢瑞世纪财务战略存在的问题134.1筹资方式单一134.2偿债风险较高134.3投资项目过多..13