城市历史文化街区游客体验满意度影响因素研究以西安市书院门为例

城市历史文化街区游客体验满意度影响因素研究一以西安市书院门为例摘要当前中国的旅游行业已经不局限于传统的游客观光，由传统的旅游业向更专注于游客旅游体验型转变，旅游业的转型不仅提高了游客的新鲜感同时也简介带动景区的提升。景区为了能够更合适的适应新型旅游业，将如何提升游客满意度的相关建设及如何服务规划到景区建设中。政府对于书院门历史街区这两年的开发改造建设是高度支持，在西安历史文化街区中，存在一定的影响力。但是由于景区内部旅游资源组合差、特色文化定位不清晰，并且在宣传方面并没有做到积极宣传推广，景区内的建筑设计与周边建筑风格不太相衬等问题，而这些问题都有可能造成游客观游书院门历史文化街区体验感不佳的情况。因此，笔者结合城市历史文化街区的服务载体、基本环境，以旅游六要素理论为导向，实地调研书院门历史文化街区游客满意程度，并制作相应的调查问卷，为如何提高历史文化街区的旅游业和未来发展提供了有效理论依据。关键词：游客满意度：游客体验：书院门历史文化街区ABSTRACTAt present,China's tourism industry is no longer limited to traditional touristsightseeing.It has changed from traditional tourism to one that is more focused ontourists'travel experience.The transformation of tourism not only improves thefreshness of tourists,but also promotes the improvement of scenic spots.In order tobetter adapt to the new type of tourism,the scenic spot will plan how to improve thesatisfaction of tourists and how to provide services in the construction of the scenicspot.The government highly supports the development and reconstruction of theShuyuanmen Historic District in the past two years,and has a certain influence in theXi'an Historic and Cultural District.However,due to the poor combination of tourismresources in the scenic spot,the unclear positioning of the characteristic culture,andthe lack of active publicity and promotion in the aspect of publicity,the architecturaldesign in the scenic spot does not match the surrounding architectural styles,andthese problems may cause problems such as The situation that tourists have a poorexperience of viewing the Shuyuanmen historical and cultural block.Therefore,basedon the service carrier and basic environment of urban historical and cultural blocks,and guided by the theory of the six elements of tourism,the author conducts a fieldsurvey on the satisfaction of tourists in the historical and cultural blocks ofShuyuanmen,and makes corresponding questionnaires,in order to improve thetourism industry of historical and cultural blocks.and future development provides aneffective theoretical basis.Key words:tourist satisfaction,:tourist experience:Shuyuanmen historical andcultural block目录摘要....ABSTRACT.............II1绪论...1.1研究背景、目的及意义1.1.1研究背景..11.1.2研究目的..11.1.3研究意义...21.2国内外研究现状..1.2.1国内研究现状..21.2.2国外研究现状...31.2.3国内外研究评价...31.3研究内容与方法....1.3.1研究内容....31.3.2研究方法....42相关理论概述.....52.1相关概念....….52.2.1历史文化街区..52.2.2游客满意度....52.2相关理论概述.....2.2.1旅游六要素理论..….52.2.2马斯洛需求层次理论.......。62.2.3“晕轮效应”理论.......63基于PA的书院门游客满意度评价体系构建.·73.1书院门历史文化街区概况......3.1.1地理位置及交通情况....73.1.2街区文化资源及现状......73.2基于PA的游客满意度指标体系构建.…93.2.1IPA方格法..93.2.2满意度测评指标体系的确立.103.2.3满意度测评指标的评价标准.............113.3问卷调研....…123.3.1问卷设计...123.3.2调研过程....134数据分析..…144.1基础信息分析............144.2基于IPA象限游客满意度分析。。184.2.1重要性和满意度影响因子分析...…184.2.2IPA象限图........204.2.3影响因素及原因分析...........205基于游客满意度的书院门历史文化街区提升策略.…235.1街区服务改善.…235.1.1完善基础设施和服务.....235.1.2开发街区内“智慧旅游”服务235.2街区餐饮提升235.3完善住宿体验......245.4丰富街区文化..245.5优化宣传模式.256结论..26致谢...27参考文献..28附录..29