中国茶叶出口竞争力研究

摘要在中国，茶叶一直是传统农业中的优势产业，茶叶贸易在中国整个农产品对外贸易中占据着十分重要的地位。自中国于2001年加入了世贸组织后，中国茶叶出口量波动上升，大约占据全世界总出口量的25%左右，在肯尼亚之后位列世界第二，成为了名副其实的世界产茶大国。研究成果表明：与其它产茶国家相比，中国茶叶出口的竞争优势不明显，比如出口单价低，缺少闻名于世界的茶叶品牌，在贸易中主要以原料出口为主，技术含量比较低，利润也较低，这些种种都是与中国的茶叶出口地位不匹配的。因此，在当今世界上茶叶出口贸易的激烈竞争下，本文着手于茶叶贸易和出口竞争力的相关理论，运用与选题相关的指数和数据分析，依据当今世界茶叶市场发展现状，找到中国与世界其它产茶大国之间的差距，寻求提升中国茶叶出口竞争力的突破口，进而为提升中国茶叶出口国际竞争力提出对应的建议。关键词：茶叶；茶叶贸易；出口竞争力A Study on the Competitiveness of China's Tea ExportsAbstractIn our country,the tea is a dominant industry in traditional agriculture,the tea tradeis occupying an important position in the whole agricultural trade of our country.SinceChina joined the WTO in 2001,China's tea exports have fluctuated and risen,accounting for about 25%of the world's total exports,ranking second in the world afterKenya,and becoming a veritable tea producer in the world.However,compared withother tea-producing countries,the competitive advantage of China's tea exports is notobvious,such as the existence of low export unit price,the lack of world-famous teabrands and other problems,mainly in the trade of raw materials exports,the technicalcontent is relatively low,the profit is also low,all these are not matched with China'stea export status.Under the fierce competition of tea export trade in today's world,thispaper starts with relevant theories of tea trade and export competitiveness,finds out thegap between China and other tea producing countries in the world according to thedevelopment status of tea market in today's world,seeks a breakthrough to improveChina's tea export competitiveness,and then puts forward corresponding suggestions forimproving China's tea export international competitiveness.Key Words:tea;tea trade;Export competitiveness目录第1章绪论…1.1研究背景与意义1.2国内外文献综述1.2.1国内文献综述….21.2.2国外文献综述...31.3研究内容与方法..41.3.1研究内容…1.3.2研究方法...5第2章世界与中国茶叶出口贸易现状分析.62.1世界茶叶出口贸易现状分析.62.2中国茶叶出口贸易现状分析..8第3章中国茶叶出口竞争力分析…...103.1国际市场占有率分析(MS)..103.2贸易竞争指数(T℃)..11第4章影响中国茶叶贸易出口竞争力的因素分析.134.1影响中国茶叶出口竞争力的内在因素…..134.1.1质量与安全因素….134.1.2品牌因素134.2影响中国茶叶出口竞争力的外在因素…..144.2.1市场环境因素.144.2.2政策和关税因素..15第5章提升中国茶叶出口竞争力的对策研究…5.1企业层面....165.1.1提升茶叶生产技术与质量..165.1.2积极开拓国际市场..165.1.3增强品牌意识.165.2政府层面.175.2.1政府提供政策支持175.2.2完普茶叶国际贸易法律法规175.2.3加强应对国际贸易壁垒的能力17论.参考文献.20纹谢.22