轻资产运营模式下企业财务风险研究——以七匹狼实业有限公司为例

轻资产运营模式下企业财务风险研究一一以七匹狼实业有限公司为例摘要近几年，轻资产运营模式因其可以迅速给公司带来效益而受到越来越多的业界人士的重视。中外许多公司在日常的运营和管理中都采用了这一模式。一开始，这种运营模式主要针对高技术产业。如今，在各个行业都有应用。在此背景下，我国的服装企业也逐步采用了轻资产运营模式，其核心是将资金投入到技术研发、品牌建设及拓展销售渠道等投入产出比较高的轻资产方面，而将低附加值的业务活动外包出去。如此一来，企业既获得了快速的发展，又不需要在重金建造上投入太多的资源。然而，在为企业带来迅速发展的同时，轻资产运营模式也使得企业在经营过程中产生各种各样的风险。本论文以七匹狼实业有限公司（简称七匹狼）为案例，从筹资、投资、营运三个角度分析七匹狼轻资产运营所导致的风险，并针对其存在的风险提出相应的对策，为企业管理者制定更加理性的政策建议。这对七匹狼的发展和其他同类型企业都有一定的参考价值。关键词：轻资产：运营模式：财务风险：风险防范AbstractIn recent years,the asset-light operation model has attracted more and more attention fromthe industry because it can quickly bring benefits to the company.Many Chinese and foreigncompanies have adopted this model in their daily operations and management.In the beginning,this operating model was mainly aimed at high-tech industries.Today,there are applications invarious industries.In this context,China's garment enterprises have gradually adopted theasset-light operation model,the core of which is to invest funds in technology research anddevelopment,brand building and expansion of sales channels and other high-input andoutput-light assets,and outsource low-value-added business activities.In this way,the companyhas achieved rapid development without investing too many resources in heavy construction.However,while bringing rapid development to enterprises,the asset-light operation model alsomakes enterprises generate various risks in the process of operation.Taking Seven Wolf Industrial Co.,Ltd.(hereinafter referred to as Seven Wolves)as a case,this paper analyzes the risks caused by the asset-light operation of Seven Wolf from theperspectives of financing,investment and operation,and puts forward correspondingcountermeasures for its existing risks,so as to formulate more rational policy suggestions forenterprise managers.This has certain reference value for the development of Seven Wolf andother similar enterprises.Key Words:asset-light;operating model;financial risks;Risk prevention目录摘要…Abstract....第一章绪论1.1研究背景.1.2研究意义…第二章相关概念及理论基础22.1相关概念.22.1.1轻资产运营模式..22.1.2财务风险..22.2理论基础…32.2.1轻资产运营模式的特点.3第三章七匹狼轻资产运营案例介绍44443.1我国服装行业发展现状。0.43.2七匹狼基本情况3.3七匹狼的轻资产构成情况..43.3.1品牌优势.43.3.2渠道建设优势.53.3.3供应链管理优势.5第四章轻资产经营模式下七匹狼财务风险分析64.1七匹狼财务风险现状分析.64.1.1筹资风险.64.1.2投资风险94.1.3营运风险104.2七匹狼案例原因分析…124.2.1筹资方式单一.124.2.2闲置资金利用率低….12