河北省非物质文化遗产与旅游融合发展研究

河北省非物质文化遗产与旅游融合发展研究摘要非物质文化遗产作为一个地区的特色符号，承载着一个地区最具特色的文化基因。非遗和旅游相结合发展的模式，使文化资源与旅游资源实现了转化，在对非物质文化遗产进行保护的同时也提高了景区的经济活力。这种二者合作共赢的发展模式已然成为旅游业的一种新趋势。非物质文化遗产与旅游融合发展具有促进旅游经济可持续发展、推动非物质文化遗产传承与创新和推动地方经济发展的重要意义。截至到目前河北省有163项国家级非遗和许多省、市级非物质文化遗产，包括了传统戏剧、传统体育、民间传说等几大类，河北省采取了健全法律法规、建设保护中心、扩大非物质文化遗产宣传和建设传承人队伍等措施来保护非物质文化遗产资源，然而在非物质文化遗产和旅游融合发展过程中存在发展模式单一、宣传力度不足和旅游产品开发不足等问题，可以采用扩大宣传途径、发展河北省特色的非物质文化遗产旅游产业、创新非物质文化遗产旅游商品、深入挖掘其文化内涵等方法，从而使河北省非遗与旅游更好的融合发展，实现双赢。关键词：非物质文化遗产；旅游：融合发展；河北省AbstractIntangible cultural heritage,as the characteristic symbol of a region's "regionalism",carries the cultural gene with the most historical memory in the place.The combination oftourism and intangible cultural heritage makes cultural resources become tourism resources,which can not only improve the economic vitality of tourist attractions,but also effectivelyprotect intangible cultural heritage.This win-win cooperation development mode of the twohas become a new trend of tourism.The integrated development of intangible culturalheritage and tourism is of great significance in promoting the sustainable development oftourism economy,promoting the inheritance and innovation of intangible cultural heritage andpromoting local economic development.Up to now,Hebei Province has 163 nationalintangible cultural heritage items and many provincial and municipal intangible culturalheritage items,including traditional drama,traditional sports,folklore and other categories.Hebei Province has taken measures to improve laws and regulations,build protection centers,expand intangible cultural heritage publicity and build a team of inheritors to protectintangible cultural heritage resources,but in the intangible cultural heritage In the process ofthe integrated development of intangible cultural heritage and tourism,there are problemssuch as single development model,insufficient publicity and insufficient development oftourism products.Methods such as expanding publicity channels,developing the intangiblecultural heritage tourism industry with Hebei characteristics,innovating intangible culturalheritage tourism products,and deeply exploring its cultural connotation can be adopted,so asto better integrate the development of intangible cultural heritage and tourism in HebeiProvince and achieve a win-win situation.Key words:Intangible cultural heritage;travel;Integrated development;Hebei Province