特色小镇创建中公共文化服务存在的问题及对策研究——以山东省冠县“灵芝小镇”为例

摘要随着我国经济的高质量发展以及改革开放的持续深化，人民的美好精神文化生活的需要日益突出，优质的公共文化服务对于丰富人民的文化生活，建设社会主义文化强国具有深远的意义。特色小镇是促进经济高质量发展的新平台，是推动新型城镇化建设的新载体，在特色小镇创建中重视公共文化服务建设，能够繁荣小镇特色文化，增强小镇独特魅力，丰富小镇人民的文化需求，支撑特色小镇向更好更全面的方向发展。本文以山东省G县灵芝小镇为例，按照理论分析、实地调研、发现问题、分析原因、对策措施这一思路构想展开研究，首先对该小镇的公共文化服务现状进行分析，进而指出了在特色小镇创建中公共文化服务存在专业人才缺乏、供给方式单一、群众导向缺乏、特色凸显不足等问题，针对上述问题结合民营化理论以及新公共服务理论提出了具体的优化对策，希望以灵芝小镇作为研究案例，因地制宜的优化其公共文化服务建设，同时为我国其他特色小镇优化公共文化服务建设提供借鉴思路。关键词：特色小镇；公共文化服务：对策AbstractWith the high-quality development of China's economy and the continuous deepening ofreform and opening up,the need for a better spiritual and cultural life of the people isbecoming increasingly prominent.High quality public cultural services have profoundsignificance for enriching people's cultural life and building a socialist cultural power.Characteristic towns are a new platform for promoting high-quality economic developmentand a new carrier for promoting the construction of new urbanization.In the creation ofcharacteristic towns,emphasis is placed on the construction of public cultural services,whichcan prosper the characteristic culture of the town,enhance its unique charm,enrich thecultural needs of the town's people,and support the development of characteristic towns in abetter and more comprehensive direction.This article takes Lingzhi Town in G County,Shandong Province as an example,andconducts research based on the ideas of theoretical analysis,field research,problem discovery,analysis of causes,and countermeasures.Firstly,the current situation of public culturalservices in the town is analyzed,and then it points out the problems of lack of professionaltalents,single supply mode,lack of mass orientation,and insufficient highlighting ofcharacteristics in the creation of characteristic towns.In response to these problems,specificoptimization strategies are proposed by combining privatization theory and new publicservice theory.It is hoped that Lingzhi Town will be used as a research case to optimize itspublic cultural service construction according to local conditions,and provide reference ideasfor optimizing public cultural service construction in other characteristic towns in China.Key words:characteristic towns;Public cultural services;countermeas目录绪论(一)选题背景和研究意义…1.选题背景…2.研究意义.2（二)国内外研究现状21.国外有关特色小镇和公共文化服务的研究现状0.22.国内有关特色小镇和公共文化服务的研究现状.33.研究综述.4(三)研究思路与方法.41.研究方法.2.研究思路….5一、相关概念和理论基础(一)相关概念..51.公共文化服务.….52.特色小镇.5(二)理论基础.61.民营化理论…62.新公共服务理论….6二、灵芝小镇公共文化服务的基本情况概述.7(一)灵芝特色小镇创立建设发展现状！7(二)灵芝特色小镇公共文化服务现状.71.特色文化产品培育情况..72.特色文化设施建设情况.73.特色文化活动组织情况.8三、特色小镇创建中公共文化服务存在的问题.8(一)公共文化服务专业人才缺乏8(二)公共文化服务供给方式单8◇