B2C电子商务环境下物流配送模式分析——以苏宁易购为例

B2C电子商务环境下物流配送模式分析一以苏宁易购为例摘要随着我国经济的快速发展和互联网的高度普及，电子商务作为一种新的贸易模式也快速的成长起来，在电子商务的蓬勃发展的环境下带动了物流企业和相关服务企业的兴起。从而根据相关的物流环境选择合适的物流配送模式就显得尤为重要。这样不仅可以使得物流相关理论得到进一步提升而且可以使物流成本得到减少，物流效率得到很大的提高，进而提高了物流企业的竞争力。本篇论文共分为五个部分。第一部分是绪论，它包括此篇论文的选题依据、选题意义、国内外研究现状以及研究内容和方法。第二部分是B2C电子商务环境下物流配送模式的核心概念与基本理论，集中描写了电子商务的概念、电子商务的特征以及电子商务物流配送的概念、电子商务环境下物流配送的种类分析比较。第三部分是苏宁易购物流配送体系的现状、存在的问题及其原因分析。第四部分提升苏宁易购物流配送体系的对策。第五部分是总结。关键词：电子商务，物流配送，节约里程法ABSTRACTWith the rapid development of China's economy and the high popularity of theInternet,e-commerce,as a new trade model,has also grown rapidly.In the context ofthe booming development of e-commerce,it has driven the rise of logistics enterprisesand related service enterprises.Therefore,it is particularly important to choose theappropriate logistics distribution mode based on the relevant logistics environment.Thiscan not only further enhance logistics related theories,but also reduce logistics costs,greatly improve logistics efficiency,and thereby enhance the competitiveness oflogistics enterprises.This thesis is divided into five parts.The first part is an introduction,which includes the basis for selecting the topic,thesignificance of the topic,the current research status at home and abroad,as well as theresearch content and methods of this thesis.The second part is the core concepts and basic theories of logistics distributionmode in B2C e-commerce environment,focusing on describing the concept ofe-commerce,the characteristics of e-commerce,the concept of e-commerce logisticsdistribution,and the analysis and comparison of types of logistics distribution ine-commerce environment.The third part is the current situation,existing problems,and analysis of thereasons for the logistics distribution system of Suning Yigou.The fourth part is the countermeasures for improving the logistics and distributionsystem of Suning Yigou.The fifth part is a summary.Keywords:e-commerce,logistics delivery,mileage saving method目录摘要.ABSTRACT.第一章绪论1.1选题依据.…1.2选题意义…1.3国内外研究现状..............1.4研究内容.21.5研究方法。.2第二章B2C电子商务环境下物流配送模式的核心概念与基本理论…42.1B2C电子商务模式..42.1.1电子商务概念.42.1.2电子商务的特征.42.1.3B2C电子商务模式.…2.2物流配送相关理论52.2.】物流配送概念.52.2.2电子商务环境下的物流配送模式.6第三章苏宁易购物流配送体系的现状、存在的问题及其原因分析.73.1苏宁易购公司简介.73.2苏宁易购物流配送体系现状.73.3苏宁易购物流配送体系存在的问题.73.3.1配送成本较高..73.3.2配送路线规划不够完善73.3.3缺乏专业的物流配送和技术人才。.83.3.4物流网络信息化和系统标准化程度需提高.83.3.5配送中心和管理分布有待完善93.4苏宁易购物流配送体系存在问题的原因分析93.4.1物流配送体系不够完善93.4.2物流、配送作用环节多103.4.3专业技术落后，技能人才匮乏103.4.4物流信息化系统标准不统一，物流行业之间互联互通水平低…10