多维数据融合下大学生在线学习行为画像及引导策略研究

摘要随着互联网技术的迅速普及和不断发展，线上学习已经逐渐成为大学生学习的新常态。在疫情期间，线下学习中时间和空间等因素所带来的影响已经无法满足大学生的学习需求。然而，大学生在进行线上学习时，往往面临着效率难以自我把控、学习质量缺乏保证等诸多问题。这些问题已经根深蒂固，不仅引起了学习者和教育者的思考，也为学者们研究在线学习行为带来了新的契机。基于上述背景及原因，本文对大学生在线学习行为进行深入研究，首先对国内外大学生在线学习行为画像研究相关文献进行查阅和梳理，分析当前研究现状，然后通过结合行为科学理论、自我效能感理论、等效交互理论等设计数据收集维度，构建大学生在线学习行为画像标签体系，运用用户画像技术挖掘大学生用户群体的在线学习行为特征和需求，实现多维数据下的大学生在线学习行为画像，研究一方面可以为设计精准的引导策略服务、在线教育的发展提供理论支持和实践指导，另一方面可以据此来提高大学生在线学习效率，增加其在线学习投入度。关键词：在线学习学习者行为画像因子分析大学生用户多维数据AbstractWith the rapid popularization and continuous development of Internet technology,E-learning has gradually become the New normal of college students'learning.During the epidemic,the impact of factors such as time and space in offline learninghas been unable to meet the learning needs of college students.However,whenE-learning is carried out,college students often face many problems,such as thedifficulty of self controlling efficiency,the lack of guarantee of learning quality,andso on.These issues have become deeply ingrained,not only arousing the thinking oflearners and educators,but also bringing new opportunities for scholars to studyonline learning behavior.Based on the above background and reasons,this paper conducts in-depthresearch on online learning behavior of college students.First,it reviews and combsthe relevant literature on online learning behavior portraits of college students at homeand abroad,analyzes the current research status,and then,by combining Behaviouralsciences theory,self-efficacy theory,motivation theory,equivalent interaction theoryand other design data collection dimensions,it constructs a tag system for onlinelearning behavior portraits of college students,and from the perspective of timeCollecting data from the three dimensions of psychological preferences and behavior,using user profiling technology to explore the online learning behavior characteristicsand needs of college students,and achieving online learning behavior profiling ofcollege students under multidimensional data.Research can provide theoreticalsupport and practical guidance for designing precise guidance strategy services andthe development of online education,and on the other hand,improve the efficiency ofcollege students'online learning based on this,Increase their engagement in onlinelearning.Keywords:online learning,learner behavior profiling,factor analysis,multi-dimensional data of college students'users目录摘要ⅢAbstract...IV第1章绪论11.1研究背景…1.2研究目的和意义11.2.1研究目的.......m11.2.2研究意义21.3国内外研究现状..21.3.1国外研究现状1.3.2国内研究现状、31.3.3研究述评…41.4研究内容和方法…41.4.1主要研究内容1.4.2研究方法5第2章相关概念与理论分析.>2.1相关概念72.1.1在线学习2.1.2学习者行为画像72.2理论基础.…72.2.1行为科学理论…72.2.2自我效能感理论72.2.3等效交互原理第3章研究过程93.1研究设计.93.1.1学习者行为画像构建设计思路….93.1.2学习者行为画像标签体系的构建9第4章实证分析….114.1数据收集及预处理.4.1.1数据收集.114.1.2数据预处理114.1.3样本信度检验.114.2学习行为画像提取与分析...134.2.1因子分析….134.2.2分析特征因子14第5章引导策略研究….175.1对大学生的引导策略175.2对教师的引导策略.175.3对教育管理者的引导策略第6章总结与展望…186.1研究总结.186.2研究局限…186.3未来展望.…18致谢.20参考文献.21附录23第1章绪论1.1研究背景近年来，随着互联网技术的普及和信息技术的发展，其极大地促进了网络教育和在线学习的发展，在互联网时代下，网络教育已成为教育领域中的热门话题之一，同时也成为学生和