陕西恒大康养文化产业发展现状研究

AbstractWith the proposal of the healthy China strategy,the health industryhas received unprecedented attention,and the health care culture industryis the pillar industry of the health industry.Shaanxi Evergrande Xi'an isone of the pilot cities of health cultural industry in China,and naturalresources and cultural resources are the advantageous foothold ofdeveloping health cultural industry.The scale of health care cultureindustry is gradually expanding,and a new trend has appeared inindustrial development.However,the development of Shaanxi Hengdahealth care culture industry has problems such as in-depth industrialintegration and single development model.This study by perfecting theindustry planning,strengthen the regional coordinated development,strengthen technology,products,technology,integration of culturaltourism resources,promote kang cultural tourism development modediversification measures,solve the current shaanxi hengda kang raise theproblems existing in the process of cultural industry development,improve the competitiveness of shaanxi hengda kang cultural industry,promote shaanxi hengda kang cultural industry development.Key words:health care,cultural tourism;cultural industry;industrialintegrationII