生鲜超市冷链物流的现状与发展—以广州市地区为例

Research on present situation and development of cold chainlogistics in fresh supermarke[Take freshhema supermarketin guangzhou as an example][Abstract]With the continuous improvement of people's living standard and theacceleration of the pace of life,the demand for frozen and frozen food is increasingrapidly.The logistics industry of food cold chain has ushered in broad developmentspace.With meat products,quick-frozen food,dairy products and so on as therepresentative of the cold chain food development.As one of the regions with thefastest economic growth in China,guangzhou is an important node and transportationhub connecting the mainland with Hong Kong and even overseas.Its uniquegeographical location provides favorable conditions for the rapid development of thelogistics industry in guangzhou.After more than 30 years of development,guangzhouhas developed into an important logistics center connecting the pearl river delta,HongKong and macau.With the recognition and understanding of the development ofmodern logistics industry and the promotion of economic globalization,guangzhou'scold chain logistics has gradually developed,and its industrial structure is verysuitable for the development of modern logistics industry.It is not only the source ofcold chain logistics,but also the region most in need of modern logistics.As a newretail format,the operation of boxma xiansheng needs the support of a series oftechnologies including modern logistics,cold chain logistics and fresh distribution.InApril 2018,guangzhou tianhe north road opened the first boxma xiansheng offlinestore,and in July 2018,guangzhou zhonghuan square opened a second offline store,guangzhou boxma xiansheng has opened a total of 19 stores,in baiyun,haizhu,tianhe,yuexiu,huadu,panyu district stores.The originality of "fresh supermarket cateringexperience online business storage"mode created by hema xiansheng lies inexperiential consumption.This paper attempts to analyze the development trend offresh supermarket through the study of fresh biological flow distribution of boxma,