新零售下城市社区末端物流体系构建研究

Research on the Construction of Urban Community EndLogistics System under New Retail[Abstract]With the increasing development of production technology andinformation dissemination,the development of the e-commerce industry has sloweddown,and the online consumption has been fatigued,which has led to the emergenceof a new retail model that combines online e-commerce and offline stores.At thesame time,the development of new retail Is profoundly promoting the transformationof urban logistics.From the perspective of the innovation of the retail industry model,this paper analyzes the challenges brought by the new retail to the terminal logisticsthrough the review and prospect of the development of information technology.Testsand requirements.The new retail environment has changed the logistics terminaldistribution requirements.Through investigation,we have learned the current status ofthe community's terminal logistics under the new retail model,and introduced thespecific system structure of the Shenzhen city community's terminal logistics systemas the research object.,And analyzed several terminal logistics models,so as to findthe problems in the current business model,summarize the characteristics of theShenzhen community terminal logistics system,and on this basis,put forward specificoptimization ideas,from the enterprise level and the government Construct a newterminal logistics system at various levels.[Keywords]new retail;terminal logistics;community logistics;logistics system