营养健康型早餐店品牌设计研究——以元气早餐店品牌设计为例

AbstractIn today's fast-paced lifestyle,breakfast habits for young people havechanged.In the choice of breakfast,they are more inclined to a portablebreakfast,while shortening the selection time,the waiting time is also greatlyreduced.However,young people of different ages need different nutritionalingredients for breakfast,and portable breakfast is not classified at this point.This article takes the visual image design of a nutritious and healthybreakfast shop as the research direction,and analyzes the visual design casestudies of domestic breakfast shops.From the brand concept innovation ofthe breakfast shop and the visual innovation of product packaging,this articleproposes a healthy breakfast shop brand with the concept of convenientnutrition Design method.Finally,according to the research direction of the thesis,taking theVigor breakfast shop as an example,the brand visual image innovationdesign practice is carried out to further explore the feasibility of thetheoretical results of the thesis.Key words:Catering Brands Breakfast Visual Design