中国传统民俗元素在手帐文化中的研究与应用—以潮汕年俗为例

AbstractMany distinctive cultural and creative products have appeared inmodern society,which are created by people's wisdom,modern technologyand other means,combined with cultural resources and cultural articles.Cultural and creative products add cultural value to the value of commodities.Recording and carrying culture in a more novel way has become a populartrend in modern times.One of them is the pocket book,which originated in Japan and is usedfor recording events.The pocket book culture refers to a kind of culturalform used for recording to-do items or daily experiences.Different from thepure text form of traditional diary,the pocket book contains many visualelements such as graphics,pictures and photos.With the introduction ofmanual account culture into China and the rise of Chinese cultural andcreative industry in recent years,"Chinese style"manual account culture isincreasingly emerging.As one of the most time-honored folk customs in thehistory of the Chinese nation,the annual custom is an important culturalcarrier of the Chinese nation's morality,spirit,culture and values.This paper takes "chaoshan custom"as the entry point,studies itscultural characteristics,combines it with the expression form of hand account,and USES hand account to record and carry forward the chaoshan customculture.According to the visual image characteristics of the custom,thepaper puts forward the design scheme of"chaoshan custom"hand account.Key words:Customs in chaoshan Hand account cultural Creative products