以惠州的古迹旅游文化为元素的文创设计研究

广东东软学院本科毕业设计（论文）AbstractWith the rapid development of China's economy,people pay moreattention to spiritual pursuit after obtaining material satisfaction.To a certainextent,it promotes the development of tourism industry,and in the process oftourism,the purchase of tourism cultural and creative products has become acommon tourism consumption behavior.However,the current traditionaltourism cultural souvenirs lack of features and product innovation,which aregreatly out of line with people's needs.The emergence of tourism culturaland creative products can meet the diversified needs of consumers,especiallythe tourism cultural and creative products combined with local monuments,which is a symbol of local history and culture.Tourism cultural products cannot only promote the publicity of local places of interest,but also enhancethe public's sense of identity for the places of interest.This paper will be composed of five parts:the first part discusses thecurrent situation of China's cultural and creative design industry based onHuizhou heritage tourism culture,and collects domestic and foreign researchliterature of cultural and creative industry to lay a document foundation forthesis writing;the second part discusses the theoretical interpretation ofcultural and creative;the third part summarizes the current cultural elementsof tourism heritage The fourth part,according to the research and analysis,carries out the RE Extraction of Huizhou West Lake Cultural and creativeproducts,and then carries out the design practice;the fifth part,summarizesthe paper,and looks forward to the future development direction of culturaland creative products.In this project,Huizhou's scenic spots and historic sites are selected asthe research object.Through in-depth understanding of local scenic spots andhistoric sites in Huizhou,cultural and creative products with localcharacteristics are designed.Key words Wen Gen Design Heritage Tourism Tourism Culture