羊城新八景元素在利是封设计上的运用

AbstractGuangzhou is short for "Sui",also known as Yangcheng.It hasexperienced the baptism of wind and rain and the accumulation ofculture.The eight sceneries of Yangcheng in the new century can reflect thegreat changes since the reform and opening up of Guangzhou andconcentrate the distinguishing feature of the new age.From ancient times tonow,Spring Festival is an indispensable traditional festival in China,onlyonce a year,especially precious.During the Spring Festival,Li Shi Feng isan essential item.Although it is small,it contains the hearts and blessings ofthe giver.This paper analyzes and extracts the new eight landscape elementsof Yangcheng element,applies them to the cover design of Li Shi Feng,andcombines them to improve the international status and city image ofGuangzhou,as well as to promote the publicity of Guangzhou's touristattractions and culture.In the meantime,promote the annual custom productsof Yangcheng scenic spots.Not only has utility value,but also is benefical tothe advance of the city image.The recipient will not feel aversion andresistance to it,but will make use of it or send it to relatives and friends.Inthis interaction,the city's heritage and culture can be well publicized andspread.According to the research direction of the paper,this paper takes thenew eight sceneries of Yangcheng as the design elements and the advantageas the design subject,carries on the design practice,and further explores thefeasibility of the combination of modern emerging things and traditionalproducts.Key words:new eight sceneries of Yangcheng Li Shi Feng designapplies