汤料品牌包装设计研究

AbstractWith the development of economy and the imbalance of economicdevelopment,population mobility has become a social norm.As a majoreconomic province,Guangdong has a great population mobility.Guangdong's culture is rich and colorful.Every Cantonese and every personwho comes to Guangdong are imperceptibly influenced by Guangdongculture in their environment."Guangdong soup culture"is one of thetreasures of Guangdong culture.It is necessary to inherit and developGuangdong soup culture.This study will transform the intangible culture of Guangdong liangtangculture into a tangible visual image for communication.By creating a soupbrand,we can design a unique packaging for the brand,so as to better inheritand carry forward the culture of Guangdong soup.This paper will be dividedinto four parts to study.In the first part,we will talk about the backgroundand significance of the research on Guangdong soup culture,and introducethe current research on food packaging at home and abroad.In the secondpart,we will describe the theory and concept of packaging design,consumerpsychology and the concept of Guangdong soup culture.In the third part,wewill analyze the current situation and design of Guangdong soup market,aswell as the case analysis of excellent food packaging aiming at theinteractivity and emotion of packaging.In the fourth part,according to theconclusion of the research and analysis,we will develop the visual imagedesign and application of soup brand packaging.Key words:Guangdong soup cultureInteraction and emotionalPackaging design