南京紫金山景区视觉设计的应用探索

广东东软学院本科生毕业设计〔论文)AbstractTaking Purple Mountain scenic spot in Nanjing as an example,thispaper explores the application of visual design based on the naturalenvironment characteristics of Purple Mountain scenic spot,geographicaltrend,ecological environment and cultural background,and tries to improvethe visual effect of the scenic spot from the perspective of visual aesthetics,so as to combine practicability with artistry.The use of visual image designexpression,improve the visibility of the scenic spot,so as to promote thelocal economic development and market competitiveness.Key words:The visual image The brand Nanjing Purple Mountain