海南城市形象设计与研究

AbstractHainan Province,as the only provincial special economic zone in China,hasa unique natural geographical environment,so it has unique cultural andhistorical characteristics.In the study of Hainan local culture,we can find thatHainan Province,under the influence of the culture of the Central Plains,hasderived unique cultural phenomena and cultural heritage with the characteristicsof the Central Plains.However,there are some misunderstandings in theconstruction of development mechanism,development status and developmentprocess,which hinder the establishment of Hainan local culture brand.Therefore,based on the study of the local cultural characteristics of Hainan,thispaper is eager to establish the local city brand of Hainan,and bring moreeconomic benefits and development power growth for Hainan.Key words:City Image City Branding City Orientation Hainan Region