传媒时代潮汕传统文化的应变与坚守

AbstractChaozhou embroidery is a traditional handicraft with characteristicsin Chaoshan area.Since ancient times,its application is closely related topeople's lives.The author tells about the historical and culturalbackground of Chaozhou embroidery and its adaptability and persistencein the media era,as well as its research and exploration in brand design.The traditional culture of Chao embroidery has a long history,whichbegan in the Tang and Song dynasties and flourished in the Ming andQing dynasties,but its regional nature is too limited and its application istoo simple.With the development of the times,the application ofChaozhou embroidery is gradually widespread,but it is still tootraditional and not well-known.Therefore,this paper mainly focuses onthe analysis of "the application of Chao embroidery elements and thecombination of video advertising to reflect the brand characteristics".Around this theme,the author makes a thinking and investigation andanalysis.Through the exploration of the application of Chaozhouembroidery elements to brand,so that Chaozhou embroidery can be betterunderstood by people.At the same time,it can also make Chaoembroidery develop and innovate better and realize its maximum value.Key words:Tide embroidery Brand characteristics Videoadvertisement Branding