传统食品包装再设计研究——以广东喜饼包装设计为例

AbstractThe packaging design of goods is the combination of practicality andnovelty of goods,and the resonance of the selling psychology of merchantsand the demand psychology of buyers.Different consumer groups will havedifferent psychological activities when purchasing goods,so it is necessaryto conduct detailed consumer psychological analysis for different groups,understand the consumer psychology and needs of customers,and then wecan gain advantages in the market.This study starts from the exploration of the design characteristics anddesign methods of Chinese festival food packaging,through theoreticalresearch,analyzes the problems existing in the current Chinese festival foodpackaging design,and finds solutions.Finally,according to the research direction of the paper,takingGuangdong bride cake as an example,to carry out the innovative designpractice of traditional food packaging,in order to further explore thefeasibility of the theoretical results of the paper.Key words:Traditional food Packing design Bride cake