地域文化下的食品包装再设计研究——以茂名市月饼厂蛋卷产品包装设计为例

AbstractWith the development of China's food industry,exquisite foodpackaging has gradually entered people's field of vision,but the currentdevelopment of domestic related industries is far less than most foreignbrands.Lack of proper brand promotion is one of the main factors restrictingthe development of our brand.Therefore,it is particularly important todesign a product series packaging design that is attractive to consumers.Forthis reason,this paper chooses "liangfengyuan"as the design theme to designthe product series packaging of its egg roll products.Through on-the-spot research and exploration of the company'scorporate culture and the culture of western Guangdong in the region,therelevant brand concepts of "liangfengyuan"were collected,computergraphics were carried out,the brand logo and product series packagingdesign patterns were designed,and the material selection and design ofproduct series packaging design were comprehensively considered in manyaspects.Key words:Western Guangdong culture Egg roll products Foodpackaging design