创意插画在宠物食品包装上的运用研究

广东东软学院本科毕业设计（论文）AbstractIn packaging design,graphics is an important design element,whichcan make consumers more comprehensive and convenient to understand a lotof information about products and has a positive impact on improving theoverall quality of packaging.Illustration is widely used in packaging design.Through long-term development,illustration can make packaging designmore vivid,convey many information to consumers,and create atmospherefor the whole packaging and establish style which can deepen consumers'first impression of products.And in the pet food packaging design,due tothe particularity of pet food,the form of illustration can also have an obvioustheme,which can connected with products better.The application ofillustration in the design of pet food packaging can enhance the visual impactof packaging,while the novel and creative packaging structure can also addpoints to the overall packaging.Such a combination of beautiful andpractical packaging design can make the product more easily get the favor ofconsumers.Key words:Illustration design,Pet food packaging design,Brand structure