“脱发研究所”品牌视觉形象设计

AbstractAiming at the research of visual communication design participating inmedical brand,from the perspective of design and visual communication,visual design creation is carried out on the phenomenon,causes,copingmethods and other information of post-90s hair loss.Through the research,the health problems covered after this disease are analyzed and sorted out forinformation integration design.Graphic design and brand design are used topresent them in a visual form that is more acceptable to people.Establish thebrand image of"hair loss research institute",present the hair loss research ofpost-90s generation in a more comprehensive and detailed way,andeffectively communicate the image,personality and characteristics of theinstitute to the public.Through visual design,this paper explores how to usethe power of design to indirectly influence the post-90s generation'scognition of hair loss and the health consciousness of preventing hair lossand treating hair loss.Re-examine the role of visual communication in theconstruction and dissemination of health information to enhance the value ofhealth knowledge itself.Key words:alopecia in young age brand visual image design