互联网时代下的房地产策划销售与管理

北京理工大学珠海学院2017届本科生毕业论文AbstractWith the continuous development of science and technology and the continuous progressof Internet technology ,"Internet "has become a new business development model,which hasa great impact on the marketing,operation management and production and operation oftraditional industries.In addition,there is an experiential marketing model,using measuressuch as setting up sand tables and models in the marketing center,so as to stimulate thepurchase desire of buyers and make buyers have a better sense of experience.This documentprovides a solid theoretical basis for future research,studies relevant theories and definitions,and makes a specific analysis of the current marketing situation of the group network,so as toensure the truth of the contents of the following research Reliable,With regard to Internetmarketing,the expert group uses the Internet marketing method to make a comprehensiveanalysis of the advantages,disadvantages,opportunities and threats of Wanke real estatenetwork marketing,and to analyze the marketing concept and marketing concept of theWanke group,network construction technology and Internet product positioning and productupgrading problems,proposed to upgrade real estate products and marketing services to adaptto the Internet situation,vigorously assume Vanke Internet marketing platform suggestions.Keywords:Internet Vanke real estate planning sales marketing management◇