汉字造型设计在文创产品中的应用研究

广东东软学院本科生毕业设计（论文）AbstractEight Scenes of Guangzhou not only became the cultural carrier of townwith both rich human and natural landscape,but also became a vitalchannel for people to know about the history and culture of Guangzhou inthe process of inheritance and development.Former scholars hardlyresearch products of cultural and creative referring to this part thatcombining landscape features with the shape design of Chinese characters,so this study can be as supplement.Taking Eight Scenes of Guangzhou asan example,the shape design of Chinese character as the breakthroughpoint,and creative product as the research object,this study attempts toapply the shape design of Chinese character to cultural and creativeproducts through analysis and research.The author designed uniquelybeautiful and identifiable products of cultural and creative by combiningmodern design on the basis of inheriting the traditional culture,which isfavorable to build up the outstanding brand image of Eight Scenes ofGuangzhou,to develop and expand excellent regional culture,to enhancethe regional popularity and to foster the growth of economic and socialbenefits of the enterprise.Key words:Cultural and Creative Product the Shape Design of ChineseCharacter Eight Scenes of Guangzhou