插画在香烟包装设计中的应用研究

AbstractWith the development of tobacco control campaign,a generation ofyoung people have become the main group of tobacco consumption,and thecigarette market shows the trend of healthy consumption and individualconsumption.Consumers'pursuit of cigarette products has graduallychanged into the pursuit of the spiritual value of brand and packaging.Andthe national regulations can't publicize cigarette products,so the cigarettepackaging has become an important carrier of cigarette enterprise publicity,which puts forward higher requirements for the design ability of tobaccoenterprises.In the face of the situation of cigarette market,the visual design ofcigarette packaging is particularly important.By integrating illustration intothe design of cigarette packaging,we can not only show the culturalconnotation of the product itself,but also integrate the regional nationalcharacteristics into it,so as to win the favor of consumers,improveconsumers'recognition of cigarette corporate culture,and enable cigaretteenterprises to gain the first advantage in the market.This paper takes illustration as the starting point,through the analysis ofthe existing excellent cigarette packaging design at home and abroad,expounds the effect and advantages of illustration on cigarette packaging.From the performance of illustration design in cigarette packaging,theprinciples and methods of illustration design applied in cigarette packagingare extracted and integrated into the design of Hongshuangxi cigarettepackaging,so as to improve the visual impact of Hongshuangxi cigaretteproducts,impress the hearts of consumers,and distinguish it from otherbrands of cigarettes,establish a unique cultural image of Hongshuangxicigarette brand,and improve the image of Hongshuangxi cigarette brandcompetitiveness.Key word:Illustration Cigarette Packaging Design Double Happiness