企业财务报表分析——以某控股集团股份有限公司为例

中国化妆品公司盈利能力分析以珀莱雅化妆品股份有限公司为例摘要：随着社会经济的不断发展和人均生活水平的提高以及科技逐步成熟，大家对化妆品的日常需求增多促使化妆品行业飞速发展。市面上有的化妆品其中更是由高科技萃取技术以及多项专利组成的。其受众面更为多样化，不单只是年轻女性，现在男性对化妆品的消费能力也是不容小觑的。上市公司的盈利能力是其持续发展和不断强大的根源，保证公司长久赢取利润的能力是该公司在行业竞争中生存和取胜的关键因素。杜邦分析法经过多数财务指标的勾稽关系全方位反馈公司的财务情况以及发展状况来分析珀莱雅化妆品股份有限公司的盈利能力。本篇文章将珀莱雅公司作为研究对象，采用杜邦分析法对该企业的盈利能力开展解析。在这一过程中，经过对净资产收益率、销售净利率、总资产周转率和权益乘数对其盈利的贡献的几个指标综合研判可以得出：珀莱雅公司成本管理体系不够完普，资产结构不够紧凑，现金流盈利不足，可以通过加强公司管理体系和现金管理，重新治理资产结构来提高公司的盈利能力。关键词：珀莱雅化妆品股份有限公司：杜邦分析体系：盈利能力Profits analysis of cosmetics companies in China-Take Perlaya Cosmetics Co.,Ltd.as an example.Undergraduate:Lai YaoSupervisor:Zhang Shi YunAbstract:With the continuous development of social economy,the improvement ofper capita living standards and the gradual maturity of technology,the increase indaily demand for cosmetics has prompted the rapid development of the cosmeticsindustry.Some cosmetics on the market are composed of high-tech extractiontechnology and a number of patents.Its audience is more diversified,not only youngwomen,but men's ability to consume cosmetics should not be underestimated.Theprofitability of a listed company is the foundation for the development and growth ofa company,and maintaining its sustained profitability is a key factor for a company tosurvive and win in industry competition.The DuPont analysis method analyzes theprofitability of Proya Cosmetics Co.,Ltd.through the cross-checking relationship ofmultiple financial indicators to comprehensively reflect the financial status andoperating conditions of the enterprise.This article takes Proya as the main body of the case and uses DuPont analysis toanalyze the company's profitability.In the process of profit analysis,through theanalysis of the contribution of return on net assets,net sales interest rate,total assetturnover rate and equity multiplier to its profitability,it is found that Proya's costmanagement system is not perfect,the asset structure is not compact enough,and thecash flow is profitable.Insufficiency,the company's profitability can be improved bystrengthening the company's management system and cash management,andre-governing the asset structure.Keywords:Perlea Cosmetics Co.,Ltd.;DuPont analysis system;profitability目录摘要AbstractI1绪论.11.1研究的背景.…11.2国内外研究现状....1.3本文研究的思路及方法22相关基础理论...。22.1盈利能力的概念...22.2杜邦分析体系简介22.2.1净资产收益率…32.2.2销售净利率.32.2.3总资产收益率...32.2.4权益乘数....43珀莱雅公司盈利能力简介..。33.1珀莱雅化妆品股份有限公司简介43.2珀莱雅公司盈利能力相关指标分析53.2.1净资产收益率的因素分解分析53.2.2销售净利率的因素分解分析.3.2.3总资产收益率的因素分解分析3.2.4权益乘数对其盈利贡献...74珀莱雅公司盈利存在的问题...74.1成本管理体系不够完善...74.2现金流的收益性等存在不足74.3资产结构治理不足....84.4产品创新和设计存在问题5珀莱雅公司盈利能力改善的对策95.1强化成本管理...95.2加强现金流管理..95.3控制资产结构..95.4优化产品...95.5改善营销策略.10结论...…11参考文献.....12致谢.…13