广汉市旅游电子商务发展现状及对策研究

广汉市旅游电子商务发展现状及对策研究目录中文摘要....IV英文摘要....IV1绪论....1.1研究背景..11.2研究意义...12相关概念界定.....3广汉市旅游电子商务现状.·23.1广汉市旅游业概况...3.1.1广汉市旅游资源概况...23.1.2广汉市旅游业发展情况....23.2电子商务在广汉市旅游中的应用状况..·4广汉市旅游电子商务调研情况.·..·45广汉市旅游电子商务存在的问题及原因分析...。75.1广汉市专业的旅游电子商务人才缺乏....75.2广汉市旅游电子商务信息化程度较低.....5.3广汉市旅游电子商务的监管机制需要完善........954广汉市旅游景点类型单一，经营分散.......96广汉市旅游电子商务发展的对策及建议....116.1引进和培养从事旅游电子商务的复合型人才....·116.2完善旅游电子商务平台，提高信息化程度.·.·....116.3完善旅游电子商务监管机制........136.4改变分散经营策略，整合当地旅游资源..............147结论.14参考文献：15广汉市旅游电子商务发展现状及对策研究摘要：近年来，广汉大力发展旅游经济，规划旅游景区的同时优化城市环境，将传统单一的景区旅游深化为全域旅游，并在2021年9月获评天府旅游名县命名县。广汉作为第二批四川省全域旅游示范区，拥有丰富的旅游资源，优美的自然环境，因此具备发展文化旅游的绝对优势，要想吸引更多客源，就应充分挖掘广汉旅游文化资源，以文化塑旅游之魂，充分体现全国文化先进县，历史文明名城，古蜀文明发源地的文化底蕴和内涵，充分利用信息技术去优化旅游服务和管理体系。信息化时代，旅游业的发展离不开电子商务的助力，电子商务是提高旅游业持续发展的重要助力之一。笔者从广汉市旅游电子商务入手，阐述了其在旅游业中所具有的现实意义和市场应用前景，结合相关资料系统剖析了广汉市旅游电子商务发展现状，并找出广汉市旅游电子商务所存在的不足之处，与实践研究相结合有针对性制定改进策略，以期待推动广汉旅游电子商务健康发展。关键词：旅游：电子商务：发展Research on the development status and Countermeasures oftourism e-commerce in Guanghan CitySong QiuCollege of Economics and Management,Neijiang Normal University,Neijiang,Sichuan,China,641112)Abstract:In recent years,Guanghan has been vigorously developing tourism economy,planning tourism scenic spots while optimizing urban environment,deepening the traditionalsingle scenic spot tourism into whole area tourism,and being awarded as a named county ofTianfu Tourism in September 2021.Guanghan,as the second batch of Sichuan province wholearea tourism demonstration area,has rich tourism resources,beautiful natural environment,soit has the absolute advantage of developing cultural tourism,in order to attract more visitors,we should fully explore the cultural resources of Guanghan tourism,shape the soul of tourismwith culture,fully reflect the cultural heritage and connotation of the national cultural advancedcounty,the famous city of historical civilization,the birthplace of ancient Shu civilization,andmake full use of information technology to Optimize tourism services and management system.In the information age,the development of tourism can not be separated from the help ofe-commerce,which is one of the important helpers to improve the sustainable development oftourism.In this paper,the author starts from the tourism e-commerce in Guanghan City,explains the current situation of tourism e-commerce development in Guanghan City,andstudies its practical significance and market application prospect in tourism industry.Thispaper fully explains the current situation of tourism e-commerce development in Guanghan,analyzes the current situation of tourism e-commerce development in Guanghan,and identifiesthe shortcomings of tourism e-commerce in Guanghan,and combines with practical research todevelop targeted improvement strategies in order to promote the healthy development oftourism e-commerce in Guanghan.Key words:Tourism;Electronic Commerce;Development