房地产企业资金管理出现的问题与对策研究

房地产企业资金管理出现的问题与对策研究摘要房地产行业关乎着国家的民生，成为国家的重要行业之一，房地产行业资金管理的风险也越来越大，资金周转时间较长，需要的资金较多。资金是公司的生命之源，是可持续发展的基础保障。资金管理是一种广泛存在于经营活动中的一种重要功能。经营模式直接影响着一家公司的经营，避免出现资金链的断裂，高的存活率和高的投资回报率，由于资金周转时间较大，对资金的管理要求越来越高，资金流通中的一个环节一旦发生问题，就会造成严重的经济损失。目前，我国的房地产业已基本形成了一套完善的资本运作机制，但是，目前国内的房地产公司还面临着一批资本经营上的问题，无法适应市场的不断变化。关键词：房地产企业：资金管理：恒大地产AbstractThe real estate industry is related to the people's livelihood of the country and has becomeone of the important industries of the country,and the risk of capital management in the realestate industry is also increasing,and the capital turnover time is longer,and more funds areneeded.Capital is the life source of the company and the basic guarantee for sustainabledevelopment.Money management is an important function that is widely present in businessactivities.The business model directly affects the operation of a company,avoiding the ruptureof the capital chain,high survival rate and high return on investment,due to the large turnovertime,the management requirements for funds are getting higher and higher,once a link in theflow of funds has problems,it will cause serious economic losses.At present,China's real estateindustry has basically formed a complete capital operation mechanism,but at present,domesticreal estate companies are still facing a number of capital management problems,unable to adaptto the continuous changes in the market.Key Words:Real estate enterprises;treasury management;Evergrande Real Estate目录摘要Abstract......第一章引言1.1研究背景.…1.2研究意义1.3研究内容…1.4研究方法.…第二章房地产企业资金管理相关理论综述2.1资金管理相关概念….22.1.1资金的内涵22.1.2资金管理的理论.22.1.3周期理论.22.2房地产企业资金管理中面临的风险.22.2.1筹资风险.22.2.2投资风险.22.2.3营运风险…2第三章恒大房地产集团资金管理现状，…33.1恒大房地产集团情况介绍33.1.1恒大房地产集团简介.….33.1.2恒大房地产集团的财务状况33.2恒大地产融资方式.73.2.1内源融资..73.2.2外源融资7第四章恒大房地产集团资金管理存在的问题94.1资金链紧张资金来源匮乏…94.2信用评级下滑导致销售不力经营现金流为负..10