互联网金融对证券行业的影响与对策分析

互联网金融对证券行业的影响与对策分析摘要在科学技术迅猛发展的背景下，互联网技术被更加广泛的运用到了每个行业，互联网技术、移动通讯技术与金融行业开始融合，逐渐地演变成了互联网金融。互联网金融的产生，是以互联网技术为基础的一种新型的金融模式，远离传统金融行业的监管，大幅度提高了金融业务的办事效率，降低了金融成本，促进了金融业快速繁荣发展。在我国当前的经济转型背景下，互联网金融领域迎来了千载难逢的发展机会，同时也在推动传统证券行业的快速变革。受此影响，传统证券行业在营销、交易、经营等环节都发生了快速变化。互联网金融在一定程度上为证券行业发展提供了一定的便利性，拓宽了客户渠道，改进证券行业的管理方式，提高证券行业的价值，但也加剧了证券行业的竞争，对证券行业带来了不安全性，同时互联网金融下证券行业的市场环境存在不足。因此在这样的背景下，本文从互联网金融的发展以及证券行业的现状为基础，分析了互联网金融对证券行业的积极影响和消极影响，然后阐述了在互联网金融背景下证券行业的应对策略，目的是深入了解互联网金融对证券行业的影响程度，从而指出证券行业未来发展的思路。关键词：互联网金融；证券行业；影响；对策Analysis of the Influence of Internet Finance on Securities Industryand CountermeasuresAbstractIn the context of the rapid development of science and technology,Internettechnology has been more widely used in every industry.Internet technology,mobilecommunication technology and financial industry began to integrate,and graduallyevolved into Internet finance.The emergence of Internet finance is a new financial modelbased on Internet technology,far from the supervision of the traditional financial industry,which greatly improves the efficiency of financial business,reduces financial costs,andpromotes the rapid prosperity and development of the financial industry.Under thebackground of China's current economic transformation,the Internet finance field hasushered in a golden opportunity for development,while promoting the rapid reform of thetraditional securities industry.Affected by this,the traditional securities industry inmarketing,trading,management and other links have undergone rapid changes.Internetfinancial to some extent,provides convenience for the securities industry development,widen the channel,improve the methods of the management of the securities industry,increase the value of the securities industry,but also accelerates the competition of thesecurities industry,brought no security of the securities industry,at the same time theInternet under the financial securities industry market environment is inadequate.So in this background,this article from the present situation of the development of theInternet financial and securities industry as the foundation,and analyses the influence ofthe Internet financial securities industry's positive influence and negative influence,andthen expounds the coping strategies in the context of the Internet financial securitiesindustry,the purpose is to understand the Internet the influence degree of the financialsecurities industry,Thus points out the future development of the securities industry.Key Words:Internet Finance;Security Industry;Influence;Countermeasures目录摘要………Abstract..…II一、引言..(一)研究背景.(二)研究目的与意义1.研究目的.…2.研究意义.......….1(三)研究思路与研究内容21.研究思路...……22.研究内容………2(四)研究方法与拟创新之处21.研究方法......22.拟创新点....3二、理论基础与文献综述.....4(一)互联网金融的含义及发展41.互联网金融的含义.......2.互联网金融的发展.…………4(二)与证券行业的相关的理论研究...·5(三)互联网金融对证券行业的影响及对策的文献综述.·5三、证券行业的现状.…7(一)证券行业的竞争现状........71.证券公司在互联网信息技术的投入增大.2.证券公司在互联网金融下发展多方面业务8(二)证券行业的格局分析..…101.资产规模逐渐增大.....………。102.集中度逐渐加强.…113.差异化更加明显.…11中四、互联网金融对证券行业的积极影响12(一)开拓证券行业的市场...·12(二)拓宽证券行业的投资渠道...12(三)改进证券行业