木格措旅游景区竞争力及可持续发展研究

木格措旅游景区竞争力及可持续发展研究专业：旅游管理学号：2020205044学生姓名：欧阳怡指导老师：李强红摘要：在可持续发展理念盛行的背景下，为了建立旅游活动与自然环境和社会环境的和谐关系，减少旅游活动对环境的负面影响，可持续发展理念被应用于旅游领域。生态旅游之所以蓬勃发展，是因为它在生态环境保护、旅游经济发展和旅游文化传播等方面都遵循了可持续发展的理念。本文以木格措旅游景区为例案例进行阐述，对其竞争力和竞争力影响因素，并提出木格措旅游景区竞争力的提升对策，最后从规划、理念、营销和人才等方面为木格措旅游景区可持续发展提出建议，具体而言木格措旅游景区可持续发展研究需要制定旅游发展策略就是要解决好保护和发展之间的相互关系，形成独具特色的游览商品，优选游览线路，合理规划游览功能分区，完善保护性旅游开发体系等，旨在对促进木格措旅游景区竞争力发展产生一定的积极作用，为木格措旅游景区了可持续的发展提供了一定的智力支持关键词：木格措；旅游景区；竞争力；可持续Research on the competitiveness and sustainabledevelopment of Mugecuo Scenic SpotAbstract:In the context of the prevailing concept of sustainable development,in order to establish a harmonious relationship between tourism activities and thenatural environment and social environment,reduce the negative impact of tourismactivities on the environment the concept of sustainable development has beenapplied to the field of tourism.The reason why ecotourism develops vigorously is thatit follows the concept of sustainable development in ecological environmentprotection,tourism economic development and tourism culture dissemination.Thispaper takes Mugetso scenic spot as an example to explain the case,analyzes itscompetitiveness,finds the factors affecting the competitiveness of Mugetso scenicspot,and puts forward countermeasures to enhance the competitiveness of Mugetsoscenic spot,and finally puts forward suggestions for the sustainable development ofMugetso scenic spot from the aspects of planning,concept,marketing and talent.Scenic spots of wooden division measures the most powerful guidance on sustainabledevelopment research,developing tourism development strategy is to solve therelationship between protection and development,formed the unique tour goods,optimizing tour routes,reasonable planning and tour function partition,improvingthe protective tourism development system,etc.,these are the main content of thispaper studies.It plays a certain positive role in promoting the competitiveness ofMugetso scenic spot and provides certain intellectual support for its sustainabledevelopment.Key words:Mugetso;Tourist attractions;Competitiveness;sustainabl目录四川民族学院本科生毕业论文原创性声明...2一、绪论..6(一)研究背景......(二)研究目的与研究意义..二、文献综述...7三、木格措旅游景区竞争力评价...f(一)木格措旅游景区介绍...……8(二)木格措景区旅游发展现状.....1.可持续发展开发观有待进一步推进........92.相关管理体制有待完善......…103.旅游景区文化融入不够........10(三)木格措旅游景区竞争力影响因素...........101.旅游基础设施薄弱，景区接待能力低...·102.景区核心形象定位缺失，品牌知名度低.…113.资金匮乏，开发不力，管理水平低，人才缺乏·114.规划缺乏科学性，影响可持续发展.…11(四)木格措旅游景区竞争力提升对策研究.............111.多方合作，加快基础设施建设.…112.学习国内外先进经验，实现旅游形象定位.·123.实施多元化的资金筹措战略.……124.科学规划，整体发展.....12四、木格措旅游景区可持续发展分析...·.12(一)科学制定旅游景区发展建设规划..............12(二)建立生态旅游绿色发展理念...·13(三)深度挖掘景区文化实施精准营销..·.............13(四)丰富旅游人才培养和引进机制...(五)开发生态旅游项目，拓展客源市场......13(六)注重绿色开发.……….14(七)优化生态环境保护五、结论与展望15参考文献.......................15