王老吉网络营销策略研究

王老吉网络营销策略研究黄慧妍摘要：随着网络时代的到来，网络营销已经成为企业和个人推广产品和服务、拓展市场和提高品牌知名度的重要方式之一。而王老吉作为一个具有代表性的传统品牌，其网络营销策略的成功与否对于网络营销理论体系的完善和发展具有一定的参考价值。此外，通过对其网络营销策略的研究，可以为其他传统品牌提供有益的参考和借鉴，有利于推动中国传统品牌的现代化进程。因此，本文通过介绍王老吉现有的网络营销来研究其成功之处，再结合4P理论分析得到王老吉存在的具体问题，并针对病症提出可行性建议，希望对于提升王老吉网络营销质量有一定的积极意义。关键词：王老吉：网络营销：策略研究：建议Wanglaoji Network Marketing StrategyResearchByHuang HuiyanApriL,2024Abstract:With the advent of the network era,network marketing has become one ofthe important ways for enterprises and individuals to promote products and services,expand the market and improve brand awareness.As a representative traditional brand,the success of its network marketing strategy has certain reference value for theimprovement and development of network marketing theory system.In addition,through the research of its network marketing strategy,it can provide useful referencefor other traditional brands,which is conducive to promoting the modernizationprocess of Chinese traditional brands.Therefore,this paper introduces the existing