辽宁省农产品跨境电商发展困境及对策

辽宁省农产品跨境电商发展困境及对策摘要随着跨境电子商务的不断发展，产业融合程度不断加强，跨境电子商务对传统产业发展的推动作用日益显现。在此背景下辽宁省充分发挥其农业大省的优势，借助跨境电商将特色农产品摆上世界各地消费者的餐桌。辽宁省也借助跨境电子商务推动辽宁省农业产业改革，加快其转型升级，为实现辽宁省从“农业大省”向“农业强省”的迈进提供有力的支撑。本文通过分析辽宁省农产品跨境电商发展困境及对策，旨在为辽宁省跨境电子商务的良性健康发展提供一些建议。首先提出研究背景及意义，指出跨境电商对辽宁省农业的发展具有重要作用。其次，通过对比分析找出辽宁省发展农产品跨境电子商务的优势与劣势，进一步加深对辽宁省发展农产品跨境电子商务的认识。然后重点讨论了辽宁省发展农产品跨境电子商务所面临的困境，辽宁省农产品跨境电子商务发展困境主要有：农村地区存在跨境电子商务基础设施短板：缺乏高质量人才：品牌意识淡薄：监管体系不够完善：风险防范机制不完善等问题。最后针对提出的这些问题给予相应的解决措施：完善农村地区跨境电子商务基础设施：完善相关监管体系：培养并引进高素质人才：建立农产品品牌：建立完善的风险防范机制。关键词：跨境电商；农产品；辽宁省；出口-I-The Dilemma and Countermeasures of Cross-border E-commerceDevelopment of Agricultural Products in Liaoning ProvinceAbstractWith the continuous development of cross-border e-commerce,the degree of industrialintegration has been continuously strengthened,and the role of cross-border e-commerce inpromoting the development of traditional industries has become increasingly apparent.In thiscontext,Liaoning Province has given full play to its advantages as a major agriculturalprovince and put special agricultural products on the tables of consumers around the worldwith the help of cross-border e-commerce.Liaoning Province also uses cross-bordere-commerce to promote the reform of Liaoning Province's agricultural industry,accelerate itstransformation and upgrading,and provide strong support for Liaoning Province to movefrom a"large agricultural province"to a "strong agricultural province".This paper analyzes the development dilemma and countermeasures of cross-bordere-commerce of agricultural products in Liaoning Province,and aims to provide somesuggestions for the benign and healthy development of cross-border e-commerce in LiaoningProvince.Firstly,the research background and significance are proposed,and it is pointed outthat cross-border e-commerce plays an important role in the development of agriculture inLiaoning Province.Secondly,the advantages and disadvantages of the development ofcross-border e-commerce of agricultural products in Liaoning Province were found throughcomparative analysis,and the understanding of the development of cross-border e-commerceof agricultural products in Liaoning Province was further deepened.Then,the difficultiesfaced by the development of cross-border e-commerce of agricultural products in LiaoningProvince are mainly discussed,including the shortcomings of cross-border e-commerceinfrastructure in rural areas,the lack of high-quality talents,the weak brand awareness,theimperfect legal supervision system,and the imperfect risk prevention mechanism.Finally,corresponding solutions are given to these problems:improve the cross-border e-commerceinfrastructure in rural areas,improve the relevant policies,regulations and supervision system,cultivate and introduce high-quality talents,establish agricultural product brands,andestablish a sound risk prevention mechanism.Key Words:Cross-border e-commerce exports;Agricultural products;LiaoningProvinceII-目录摘要....Abstract…】绪论11.1研究背景1.2研究意义…2跨境电子商务的概念及特点.22.1跨境电子商务的概念.22.2