跨境电商与跨境物流的协同路径与机理-以农产品为例

跨境电商与跨境物流的协同路径与机理-以农产品为例摘要我国作为农业大国，农产品出口有着极大的需求，因此农产品跨境电商的发展显得尤为重要。农产品跨境电商的发展离不开物流基础设施的发展以及物流企业的引进，我国现阶段农产品跨境物流的发展需要政策的扶持，电商人才以及物流人才的推进。但是我国农村落后于城市的经济条件给农产品跨境电商的发展造成了一定的障碍，尤其是远离城市的偏远地区，其农村物流以及农村电商的发展环境会更加恶劣。因此农产品跨境电商与跨境物流协同就显得尤为重要。关键词：农产品出口；跨境电商；跨境物流；协同机理AbstractAs a big agricultural country,China has a great demand for agricultural exports,so the development of cross-border e-commerce of agricultural products isparticularly important.The development of cross-border e-commerce for agriculturalproducts cannot be separated from the development of logistics infrastructure and theintroduction of logistics enterprises.The current development of cross-border logisticsfor agricultural products in China needs policy support and the promotion ofe-commerce talents and logistics talents.However,the economic conditions of China'srural areas lagging behind the cities have caused certain obstacles to the developmentof cross-border agricultural products e-commerce,especially in the remote areas faraway from the cities,and the development environment of rural logistics and rurale-commerce will be even worse.Therefore,agricultural products cross-bordere-commerce and cross-border logistics coordination is particularly important.Key words:agricultural products export;cross-border e-commerce;cross-border logistics;coordination mechanism目录第一章绪论.1.1研究背景及意义....1.2文献综述1.3研究方法.2第二章农产品跨境电商的重要性及发展现状.............22.1农产品跨境电商的重要性..22.2农产品跨境电商的发展现状....32.2.1农产品冷链物流技术.....2.2.2农产品跨境电商的一些现存问题第三章我国跨境电商与跨境物流协同的困境.……53.1跨境电商与跨境物流协同能力的缺乏.................53.2利益互信协同机制的缺乏.63.3跨境物流协同网络的缺乏...·...63.4跨境电商与逆向物流协同的缺乏.·6第四章模型构建………64.1农产品跨境电商与跨境物流基于供应链角度协同模型..·64.1.1从战略维度的协同分析.....................74.1.2管理维度的协同分析.....74.1.3操作层面的协同分析.......…….84.2跨境电商物流数据模型分析一一灰色关联耦合模型.·94.2.1灰色关联耦合模型解说........….94.2.2灰色关联耦合模型步骤......94.2.3农产品跨境电商与跨境物流的灰色关联耦合分析........10第五章路径选择及建议......125.1加强对电商平台的管理....135.2构建完善的物流信息平台..·135.3培养专业的农产品跨境电商与跨境物流的复合型人才......135.4建立健全政府相关的政策.…。14