互联网大数据背景下企业招聘渠道分析与选择——以长虹公司为例

摘要一个企业在市场上竞争的关键因素之一就是人才储备是否足够，互联网时代，各种新的招聘渠道不断涌现，但是目前，许多企业的招聘工作并没有取得理想的结果，很多公司在人才市场上的人才培养效果并不理想，人才培养与人才需求的矛盾也越来越突出。本文就互联网时代企业招聘渠道选择与分析进行探讨，希望对提高公司的人才招聘效率，提高公司的竞争能力，促进公司的可持续发展有一定的帮助。本文以长虹公司为例，首先从长虹公司的组织架构、员工组成、招聘渠道等方面对长虹公司的人力资源现状进行了分析，然后通过数据分析对长虹公司招聘渠道选择的有效性进行了分析，最后提出了几点优化建议，希望可以给同行业企业提供一些参考。关键词：招聘，招聘渠道，招聘有效性，长虹公司ABSTRACTOne of the key factors for an enterprise to compete in the market is whether the talent reserve issufficient.In the Internet era,a variety of new recruitment channels continue to emerge.However,atpresent,the recruitment of many enterprises has not achieved ideal results,and the contradictionbetween the employees recruited by the company and the employees needed by the company hasbecome increasingly prominent.This paper discusses the selection and analysis of enterpriserecruitment channels in the Internet era,hoping to enhance the recruitment effect of enterprises andenhance their competitiveness,so as to promote the sustainable development of enterprises.TakingChanghong Company as an example,this paper firstly analyzes the current situation of humanresources of Changhong Company from the aspects of organizational structure,staff composition andrecruitment channels,then analyzes the effectiveness of recruitment channels selection by data analysis,and finally puts forward several optimization suggestions,hoping to provide some references forenterprises in the same industry.Key words:Recruitment,Recruitment channels,Recruitment effectiveness,ChanghongCompany目录摘要，，，，，，，，，，，，，，，，1ABSTRACT.·..··.·21.绪论......51.1.本文选题的目的及意义..51.2.本文的研究思路及方法.52.招聘渠道定义及类型..52.1.招聘渠道定义：52.2.招聘渠道类型：62.3.互联网背景与传统背景的区别.....62.3.1.传统背景........62.3.2.互联网背景.......72.4.互联网背景下招聘渠道选择影响因素72.4.1.内部因素.........72.4.2.外部因素....................82.5.互联网背景下选择网络招聘的注意事项.....83.长虹公司的背景及相关简介..93.1.长虹公司的背景介绍.....93.2.长虹公司组织架构表..93.3.长虹公司员工组成情况....103.4.长虹公司总部入职人员情况.....104.长虹公司采取不同招聘渠道效果分析114.1.不同招聘渠道成本114.2.不同渠道招聘产出率..124.3.不同招聘渠道新员工流失率..13