后疫情时代餐饮连锁企业商业模式创新研究——以麦克思汉堡为例

后疫情时代餐饮连锁企业商业模式创新研究一以麦克思汉堡为例摘要：随着新冠疫情的爆发，餐饮行业受到了极大的影响，尤其是餐饮连锁企业。面对消费者的变化和市场的不确定性，餐饮连锁企业需要进行商业模式创新，以应对挑战和开拓市场。本研究旨在探究后疫情时代餐饮连锁企业商业模式创新的变革以及其风险与挑战。特别以麦克思为例，研究其商业模式创新的成效和具体实践，为后续餐饮连锁企业的商业模式优化提供经验和参考。本文采用文献研究和案例分析相结合的方法，首先对餐饮连锁企业商业模式的基本特征进行剖析，然后通过数据收集和实地调研，深入探讨后疫情时代餐饮连锁企业的商业模式变革，并详细阐述麦克思的商业模式创新实践。最后，对商业模式创新的风险与挑战给予全面分析。该研究发现，后疫情时代餐饮连锁企业商业模式创新势在必行，麦克思的商业模式创新为其他企业提供了可借鉴的经验。关键词：餐饮连锁企业：商业模式创新：后疫情时代：麦克思汉堡The Innovation Of The Business Model Of Catering Chain EnterprisesIn The Post-Epidemic Era:Take MaxBurger As An ExampleAbstract:With the outbreak of COVID-19,the catering industry has been greatly affected,especially the catering chain enterprises.Facing the change of consumers and the uncertainty ofthe market,catering chain enterprises need to innovate their business models to meet thechallenges and open up the market.The purpose of this study is to explore the change of businessmodel innovation of catering chain enterprises in the post-epidemic era,as well as its risks andchallenges.In particular,taking Max as an example,this paper studies the effectiveness andspecific practice of its business model innovation,and provides experience and reference for thefollow-up business model optimization of catering chain enterprises.In this paper,literatureresearch and case studies are used to analyze the basic characteristics of the business model ofcatering chain enterprises,and then through data collection and field research,the businessmodel reform of catering chain enterprises in the post-epidemic era is discussed in depth,andMax's business model innovation practice is elaborated.Finally,it gives a comprehensiveanalysis of the risks and challenges of business model innovation.The study found that thebusiness model innovation of catering chain enterprises in the post-epidemic era is imperative,and Max's business model innovation provides experience for other enterprises to learn from.Keyword:Catering chain enterprise;Business model innovation;Post-pandemicera;McDonald's hamburger目录摘要IAbstract·II1引言..11.1研究背景......1.2研究意义....12相关概念及理论基础...32.1商业模式的内涵....32.2商业模式的构成要素..….32.3商业模式的生成路径...·2.4餐饮连锁企业的定义与发展历程和基本特征53后疫情时代麦克思汉堡商业模式现状及问题分析..·3.2疫情时期麦克思汉堡商业模式现状...…....83.3疫情时期麦克思汉堡商业模式存在的问题分析......94以麦克思汉堡为例的商业模式创新研究…104.1以麦克思汉堡为例的餐饮连锁企业商业模式的创新意义和总体思路.·104.2麦克思汉堡的商业模式及其特点...........104.3麦克思在后疫情时代的商业模式创新的具体内容......114.4麦克思汉堡商业模式创新的风险.......124.5麦克思汉堡商业模式创新的挑战.......134.6如何应对麦克思汉堡商业模式创新的风险和挑战....135麦克思汉堡商业模式创新的启示与建议.....155.1麦克思汉堡商业模式创新的启示...155.2麦克思汉堡商业模式创新的建议..·156结束语...…17