基于杜邦分析法下吉利汽车盈利能力分析

安徽新华学院2023届本科毕业论文（设计）Profitability analysis of Geely Auto based on DuPont AnalysismethodAbstractChina's economic development has gradually changed from high-speeddevelopment to high-quality development.In the 20th National Congress Report,manufacturing power is regarded as the development goal of China.In themanufacturing industry,the automobile industry plays an irreplaceable role,and it isalso the pillar industry of China's economy,so the role of the automobile industry inthe development of our country is self-evident.However,there are some problems inthe development of China's automobile industry itself.First of all,China's automobileindustry is weak under the general environment and most automobile enterpriseschoose to be sino-foreign joint venture brands to exchange advanced foreigntechnology with the domestic market.For a long time,this has led to the gradualdecline of China's self-owned brand automobile enterprises.However,Geely Auto hasrisen suddenly in recent years and gradually become the leading enterprise in thedomestic automobile industry.For enterprises,the analysis of profitability is the key direction of enterprisefinancial analysis.This topic takes Geely Automobile as the cut point,studies thedifferences in sales profit margin,cost profit margin and other indicators,and makesplans for the future of the enterprise to achieve profitability improvement.Through the analysis of the profitability of Geely Automobile in this paper,it canhelp the leaders of the enterprise to accurately grasp the production and operationstatus of the enterprise,and make some improvement measures for the unquantitativeinfluence on the profitability.Through the analysis of the current profitability ofGeely Automobile,how to better sustainable development in the future.Key words:Geely Automobile;Dupont analysis;Profitability analysis