美团外卖服务质量提升研究

Research on the improvement of quality Meituan takeoutService【Abstract】With the popularity of mobile network information technologydevelopment,contributed to the rapid development of all kinds of take-out platformAPP gave consumers a new shopping experience as long as consumers in the onlinedownload take-out APP to the mobile terminal,choose their favorite restaurant,onlineordering food,offline will have meals member sent food to front,implements theO20 model combined with the depth of the reservation APP Meituan take-away APP,for example,this paper Based on service marketing theory and the theory of qualitycontrol,from six dimensions to build the Meituan take-out service quality evaluationsystem,and then USES the questionnaire survey,understand Meituan take-out servicesystem of the present situation and the existing problems,and put forward theMeituan take-out service quality improvement of constructive Suggestions that onlystrict quality management the food to improve service quality.Keywords Meituan Take-away;quality of service;quality of servicepromotion